Event Sales Manager

$71,000 - $88,000/Yr

Dave & Buster's - Springfield, VA

Full-time - Mid Level

Springfield, VA

1,001-5,000 employees

Food Services and Drinking Places

About the position

As the Event Sales Manager at Dave & Buster's, you will be responsible for driving events revenue through a combination of consultative selling, outbound prospecting, and retaining the existing client base. This position requires a strategic thinker who can see the big picture in customer acquisition and retention. To excel in this role, you will need a proven track record of increasing sales, expertise in cold calling, strong client nurturing skills, and the ability to multitask effectively. Your success will be measured by your ability to close deals and maintain strong relationships with clients, earning you the nickname 'The Closer.' In this role, you will work on-site at the store location and report directly to the General Manager. You will be expected to exhibit superior prospecting, presentation, and closing skills, as well as leadership and relationship selling capabilities. Understanding the importance of maintaining customer relationships to secure repeat business is crucial. You will develop sales campaigns focused on nurturing relationships with customers and driving repeat sales, while also being goal-oriented, self-motivated, and self-directed. Your responsibilities will include performing outbound lead-generating activities outside the store, developing and executing a local and outbound sales strategy, building and managing a high-performing sales team, and serving as a product knowledge expert. You will manage the full cycle of the sales process, build and maintain a robust sales pipeline, and drive new revenue by closing new outbound business. Monitoring key performance metrics and adapting sales strategies as needed will be essential to staying ahead of the competition. You will also cultivate strong relationships with key decision-makers and utilize sales data to track communications and progress towards sales goals. Additionally, you will be involved in community engagement by joining or holding positions within professional organizations, reinforcing the existing client base with regular visits, and hosting networking events to build brand awareness. Conducting performance evaluations for your team and partnering closely with District and Regional Sales Managers will also be part of your role. At Dave & Buster's, we work hard, play hard, and have fun!

Responsibilities

• Drive events revenue through consultative selling and outbound prospecting.
• Retain existing client base and develop new customer relationships.
• Perform outbound lead generating activities outside the store, including tabling and networking events.
• Develop and execute a local and outbound sales strategy targeting high-potential customer segments.
• Build and manage a high-performing sales team, providing mentorship and training.
• Serve as a product knowledge expert to overcome customer objections.
• Manage the full cycle of the sales process from prospecting to closing.
• Build and maintain a robust outbound and inbound sales pipeline.
• Drive new revenue by closing new outbound business.
• Monitor key performance metrics and adapt sales strategies as needed.
• Track and report progress on sales goals in the CRM.
• Cultivate relationships with key decision-makers at target companies.
• Utilize sales data to communicate with clients and track correspondence.
• Engage in community or professional organizations to build brand awareness.
• Conduct annual performance evaluations for Events Consultants.

Requirements

• 5+ years of related sales experience.
• Outgoing and personable with excellent verbal and written communication skills.
• Ability to travel within the community at least two work days per week.
• Ability to travel occasionally for tradeshows or conferences.
• Strong computer skills, particularly with Excel, Word, Microsoft Office, and CRM applications.
• Flexible in approach and able to adapt to client requests.
• High personal standards of conduct and professionalism.
• Practical experience in a similar outbound sales position is advantageous.
• Well-developed presentation and negotiation skills.
• Goal and customer-oriented with the ability to relate to each customer's demands.
• Experience with outbound prospecting and new business development.