Events and Execution Area Manager, Group Sales

Valleyfair - Shakopee, MN

Full-time - Mid Level

Shakopee, MN

Amusement, Gambling, and Recreation Industries

About the position

The Events & Execution Area Manager is responsible for overseeing all execution details for Group Sales and Sponsorship events at Valleyfair. This role ensures flawless event execution to meet established revenue goals while acting as a liaison between clients, sales staff, and park stakeholders. The position also supports brand marketing and sponsorship teams with in-park activations and workflows, aiming to deliver excellent customer service and client loyalty.

Responsibilities

• Drives all client, sales team, and park team communication and coordination for Group Sales events.
• Facilitates collaboration to ensure arrangements and planning details exceed client expectations.
• Manages day-of event execution for all group events, supervising support teams and resolving client issues.
• Full ownership and supervisory responsibility, including instructing, assigning, reviewing, and planning work of others.
• Works closely with sales office staff to ensure event order accuracy, catering space, billing, and data entry are completed timely.
• May work with Corporate Sales Shared Services team on event identifying, wayfinding, and marketing collateral.
• Leads execution of in-park sponsorships to ensure alignment with agreements.
• Exhibits clear communication standards, serving as the hub between clients, vendors, and internal stakeholders.
• May travel between parks to assist with like-events or activities.

Requirements

• High School diploma/GED required; Bachelor's degree in Marketing/Sales, Hospitality, Institutional Leadership or related field preferred.
• Minimum of 2-4 years of experience in a related field.
• Knowledge of basic business software applications.
• Ability to multi-task and strong time and project management skills.
• Advanced written and oral communication skills.
• Strong coordinating, collaboration, planning, and analytical skills.
• Problem solving and decision-making skills.

Nice-to-haves

• Knowledge of ticketing systems, CRM, CVENT, entertainment venue platforms.
• Ability to work days, nights, weekends, and holiday periods to meet business needs.