Events Marketing Coordinator - Monarch Dining - ODU

Aramark - Norfolk, VA

Full-time - Entry Level

Norfolk, VA

Food Services and Drinking Places

About the position

We are seeking a dynamic and creative Marketing Events Coordinator to join our rapidly growing team to drive engagement at Old Dominion University with stellar project management and customer service skills. This position is crucial as it serves as an advocate, champion, and creative visionary responsible for multi-faceted event planning and business development activities. The Marketing Events Coordinator will report directly to the Marketing Manager and will work closely with various departments to ensure that each event is supported by a well-structured marketing campaign. In this role, the coordinator will support the operations team in executing innovative launches that drive student engagement and profit growth. Building relationships and initiating collaboration with key university stakeholders, organizations, department heads, and community groups will be essential. The coordinator will also provide market and trend research to work alongside the digital marketing coordinator on location-specific digital and social media marketing campaigns related to dining events. The Marketing Events Coordinator will partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates. They will oversee event setup and breakdown, ensuring that all details are executed flawlessly. Providing exceptional service by anticipating needs and resolving any issues that may arise is a key responsibility. Additionally, the coordinator will measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program. Regular meetings with internal business partners will be necessary to understand how events generated leads, grew market share, and increased revenue to determine ROI. The coordinator will also promote the company, products, services, events, and any other activities while cross-collaborating with internal teams such as culinary, health and wellness, and sustainability to structure product launch and promotion materials such as brochures, sell sheets, signage, photos, and videos. Finally, the coordinator will create quarterly newsletters reporting event success and overall Monarch Dining efforts.

Responsibilities

• Support the operations team in executing innovative launches that drive student engagement and profit growth.
• Build relationships and initiate collaboration with key university stakeholders, organizations, department heads, and community groups.
• Provide market and trend research to work alongside the digital marketing coordinator with location-specific digital and social media marketing campaigns related to dining events.
• Partner with internal teams to establish appropriate event coordination and activities by clearly communicating objectives, implementing timelines, managing budgets, and providing project updates.
• Oversee event setup and breakdown, ensuring all details are executed flawlessly.
• Provide exceptional services by anticipating needs and resolving any issues that may arise.
• Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program.
• Meet regularly with internal business partners to understand how events generated leads, grew market share, and increased revenue to determine ROI.
• Promote the company, products, services, events, and any other activities.
• Cross-collaborate with internal teams such as culinary, health and wellness, and sustainability to structure product launch and promotion materials such as brochures, sell sheets, signage, photos, and videos.
• Create quarterly newsletters reporting event success & overall Monarch Dining efforts.

Requirements

• Bachelor's degree in communications, marketing, business, or a related field.
• At least 1-2 years of event planning or marketing experience supporting public events.
• Previous brand ambassador and customer service experience preferred.
• Strong interpersonal skills with the ability to build relationships with clients and vendors.
• A high level of technical, computer, and software skills is required for this position.
• Ability to use Microsoft Office (Excel, PowerPoint, Word), Canva and basic databases and software are required.
• Solid time management skills and the ability to work independently while handling a complex and diverse workload in a fast-paced environment.
• Written and oral communication skills with the ability to deliver information to individuals or groups.
• Attention to detail and strong organizational skills.
• Digital marketing knowledge, including social media, photo, or video experience a plus.

Nice-to-haves

• Experience with digital marketing campaigns.
• Familiarity with event management software.
• Knowledge of social media analytics tools.