Events Marketing Manager, TechCrunch

$82,125 - $171,250/Yr

Yahoo Holdings - Herndon, VA

Full-time - Mid Level

Hybrid - Herndon, VA

About the position

The Events Marketing Manager at TechCrunch is responsible for developing and executing integrated marketing initiatives aimed at building awareness, driving revenue, and providing sales enablement for TechCrunch events. This role is pivotal in spearheading the growth of event marketing efforts, focusing on both large flagship events like TechCrunch Disrupt and smaller events such as Early Stage and StrictlyVC. The position requires collaboration with various teams to create compelling marketing strategies that enhance event attendance and engagement, leveraging data-driven insights to optimize performance and inform future campaigns.

Responsibilities

• Develop integrated marketing initiatives to build awareness and drive revenue for TechCrunch events.
• Execute marketing efforts to grow event attendance, iterating based on performance.
• Collaborate with editorial, design, and audience development teams to create compelling pitches for potential attendees.
• Analyze campaign performance and recommend actions to improve awareness and ticket sales.
• Build and execute plans to reach new audiences for TechCrunch's StrictlyVC franchise.
• Develop content and funnels to increase awareness and attendance for TechCrunch events.

Requirements

• 5+ years of marketing experience primarily in B2C marketing for event products or similar consumer products.
• Experience within or working with technology companies and startups is a plus.
• A Bachelor's degree or higher in Marketing, Communications, Business, or relevant job experience.
• General knowledge of marketing approaches and how to drive customer behaviors across email, social, and display media channels.
• Proven track record driving event attendance growth through data-driven, ROI positive campaigns.
• Strong attention to detail for managing multiple marketing channels for various events.

Nice-to-haves

• Experience with executing campaigns on CRM systems like Hubspot.
• Strong writing skills to craft promotional copy and retool existing coverage.
• Ability to provide feedback and steer the creation of creative assets.

Benefits

• Healthcare coverage
• 401K savings plan
• Company holidays
• Vacation and sick time
• Parental leave
• Employee assistance program