Events Marketing Manager, TechCrunch

$82,125 - $171,250/Yr

Yahoo Holdings - Nashville, TN

Full-time - Mid Level

Hybrid - Nashville, TN

About the position

The Events Marketing Manager at TechCrunch is responsible for developing and executing integrated marketing initiatives aimed at building awareness, driving revenue, and providing sales enablement for TechCrunch events. This role is pivotal in spearheading the growth of event marketing efforts, focusing on increasing attendance and engagement for both flagship and smaller events. The position requires collaboration with various teams to create compelling marketing strategies and campaigns that resonate with potential attendees, leveraging data-driven insights to optimize performance and achieve measurable success.

Responsibilities

• Develop integrated marketing initiatives to build awareness and drive revenue for TechCrunch events.
• Execute marketing strategies to grow event attendance, iterating based on performance.
• Collaborate with editorial, design, and audience development teams to create compelling pitches for potential attendees.
• Analyze campaign performance and recommend actions to enhance awareness and ticket sales.
• Build and execute plans to reach new audiences for TechCrunch's StrictlyVC franchise.
• Develop content and funnels to promote TechCrunch events effectively.

Requirements

• 5+ years of marketing experience primarily in B2C marketing for event products or similar consumer products.
• Experience within or working with technology companies and startups is a plus.
• Bachelor's degree or higher in Marketing, Communications, Business, or relevant experience.
• General knowledge of marketing approaches to drive customer behaviors across various channels.
• Proven track record of driving event attendance growth through data-driven, ROI positive campaigns.
• Strong attention to detail for managing multiple marketing channels for overlapping events.
• Comfort in delivering candid feedback related to driving ticket sales and audience loyalty.
• Ability to lead by example and organize resources effectively.

Nice-to-haves

• Experience with executing campaigns on CRM systems like Hubspot.
• Strong writing skills for crafting promotional copy and retooling existing content.
• Ability to provide feedback on creative assets, including video, audio, and graphics.

Benefits

• Healthcare coverage
• 401K savings plan
• Company holidays
• Vacation and sick time
• Parental leave
• Employee assistance program
• Flexible-hybrid work approach