Events Marketing Manager

$92,000 - $115,000/Yr

Healthie - New York, NY

Full-time - Mid Level

Remote - New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Events Marketing Manager at Healthie is responsible for the strategy, planning, and execution of all B2B events, including tradeshows, conferences, and virtual events. This role involves managing the events calendar, logistics, and budget to drive brand awareness, lead generation, and pipeline growth, while collaborating cross-functionally to ensure alignment with company objectives.

Responsibilities

• Develop and implement the annual events strategy and calendar in alignment with company goals.
• Own Healthie's Conferences & Events Calendar, which includes industry trade shows, conferences, intimate summits, and Healthie-hosted events.
• Identify and prioritize event opportunities to drive engagement, lead generation, and revenue growth.
• Collaborate with internal Growth teams to ensure event strategies align with broader company objectives.
• Own the event budget and ensure cost-effective management while maximizing ROI.
• Manage end-to-end execution of events, including registration, logistics, booth setup, sponsorships, and coordination of speakers, panelists, and sponsors.
• Create detailed event plans covering objectives, key messages, target audience, and KPIs.
• Oversee event logistics such as venue selection, vendor coordination, and staffing, ensuring timely and cost-effective delivery.
• Handle technical aspects for virtual events, including live streaming, recording, and platform support.
• Oversee the development of event materials (booth designs, presentations, marketing collateral, and swag).
• Manage budgets, timelines, and resources, ensuring seamless execution and a high-quality attendee experience.
• Coordinate with Business Development on pre-event planning, on-site activities, and post-event follow-up strategies.
• Track and measure event success against KPIs like lead generation, pipeline creation, and revenue impact.
• Provide post-event analysis, including performance metrics, lessons learned, and recommendations for future events.
• Foster relationships with external partners, vendors, and sponsors to ensure events meet company objectives.
• Act as a liaison between teams (sales, product marketing, etc.), ensuring consistent communication and integration of events into broader marketing initiatives.

Requirements

• 3-5+ years of experience in event marketing, preferably in B2B SaaS or healthcare technology.
• Excellent project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience managing complex event logistics and multi-event calendars, including creating engaging event experiences.
• Strong interpersonal and leadership skills with a focus on collaboration and influence.
• Exceptional communication skills, both written and verbal.
• A passion for healthcare and a mission-driven approach.

Nice-to-haves

• Experience in managing virtual events and technical aspects related to them.
• Familiarity with healthcare technology and its market dynamics.

Benefits

• 401(k) matching
• AD&D insurance
• Commuter assistance
• Dental insurance
• Disability insurance
• Flexible spending account
• Gym membership