Events Marketing Manager

Formlabs - Somerville, MA

Full-time - Mid Level

Somerville, MA

Machinery Manufacturing

About the position

As the Events Marketing Manager at Formlabs, you will play a pivotal role in shaping the event marketing strategy for the North American region. Your primary responsibility will be to plan, organize, and execute a variety of events that not only generate new prospects but also advance existing opportunities, all while enhancing Formlabs' brand presence in the 3D printing industry. The events you manage will be crucial acquisition sources, contributing significantly to the company's revenue growth. You will oversee approximately 40 events, ranging from small trade shows to larger industry conferences, ensuring that each event aligns with the company's marketing objectives and delivers measurable results. In this role, you will collaborate closely with sales and marketing leadership, as well as country marketing managers, to develop comprehensive event strategies that focus on lead generation, brand awareness, and customer advocacy. You will lead the planning and execution of trade shows, manage event logistics, and secure speaking opportunities at key industry events. Your ability to negotiate contracts with vendors and manage budgets will be essential to the success of the events you oversee. Additionally, you will be responsible for coordinating event staffing, training internal teams on effective communication and demonstrations, and ensuring that all event materials accurately reflect the Formlabs brand. A successful candidate will have a proven track record in event marketing, particularly in organizing and executing trade shows. You will be expected to demonstrate ROI through effective marketing strategies and tactics, building strong relationships with customers, partners, and prospects at each event. Your creativity, organizational skills, and data-driven approach will be key to driving marketing-influenced pipeline growth and generating marketing-qualified leads (MQLs) at events. This position offers a unique opportunity to contribute to the growth of Formlabs and the 3D printing industry as a whole.

Responsibilities

• Develop event strategy and objectives in collaboration with sales and marketing leadership and country marketing managers.
• Lead Formlabs' event and trade show strategy, including identifying key events and coordinating pre- and post-show communication.
• Manage the budget and spending for all North American events.
• Coordinate and staff events for both Formlabs-run and shared events with partners.
• Negotiate and execute contracts for large- and small-scale events.
• Drive marketing-influenced pipeline and generate at-event MQLs.
• Build relationships with Formlabs customers, partners, and prospects at events.
• Work with the in-house design team to ensure the event display accurately represents the Formlabs brand.
• Order and track event inventory including collateral and giveaways.

Requirements

• Bachelor's degree in Marketing or a related discipline.
• 5+ years of experience in event marketing.
• Strong project management skills.
• Proven experience in trade show planning, execution, and reporting.
• Experience partnering and working with sales teams.
• Highly organized with the ability to manage resources, budgets, and onsite personnel.
• Strong written and oral communication skills.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Creative and innovative thinking.
• Data and metric-driven with the ability to draw insights from complex marketing data.
• Confident with a friendly and dynamic personality.

Nice-to-haves

• Experience in Demand Generation

Benefits

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints