Events Sales Manager

Sparrow Italia Miami - Miami, FL

Full-time - Mid Level

Miami, FL

About the position

Sparrow Italia is seeking an Events Sales Manager to join our team in Miami, FL. This full-time position is pivotal in maximizing restaurant sales through the identification and qualification of special events, BEOs (Banquet Event Orders), buyouts, and outside catering inquiries. The Events Sales Manager will report directly to the Director of Events and will be responsible for driving sales at existing venues, hitting sales targets, and increasing event sales year over year across all stores. The ideal candidate will have a strong background in event management and sales, with a focus on building relationships and partnerships to enhance our brand presence in the community. In this role, you will be tasked with developing and maintaining all sales materials, ensuring that store-level management is trained on event management and execution, and establishing a roadmap for off-site catering sales. You will work closely with local influencers, hotels, retail outlets, and other key stakeholders to identify new business opportunities and partnerships that can drive sales. Additionally, you will be responsible for maintaining a comprehensive database of leads and events using TripleSeat, ensuring that all store-level management and reservationists are trained in its use. The Events Sales Manager will also collaborate with the operations and culinary teams to develop and maintain special event menus, as well as customer-facing menu materials. A key aspect of this role is to meet and exceed customer and brand expectations by responding to inquiries promptly and ensuring that all management is trained on event expectations and management. The successful candidate will approach all leads with a guest-first mentality, ensuring that every event reflects the sophistication and quality that Sparrow Italia is known for.

Responsibilities

• Maximize store level restaurant sales by identifying and qualifying all special events, BEOs, buyouts, and outside catering inquiries.
• Drive sales at existing venues and hit all sales targets set by the Senior Events Manager.
• Increase event sales year over year at all stores.
• Identify partnerships and new business opportunities to enhance sales.
• Develop and maintain all sales materials for events.
• Ensure store level management is trained on event management and execution.
• Establish a roadmap for off-site catering sales.
• Work with local key influencers, hotels, retail outlets, and other businesses to drive sales.
• Maintain all leads and events in TripleSeat database.
• Train store level management and reservationists on TripleSeat usage.
• Set up automated marketing triggers for seasonal events.
• Collaborate with operations and culinary teams to develop and maintain special event menus.
• Build off-site catering menu offerings and customer-facing menu materials.
• Respond to all inquiries in a timely manner as set forth by the Senior Events Manager.
• Ensure all store level management is trained on event expectations and management.
• Approach all leads with a guest-first mentality.

Requirements

• Mid-level experience in event sales and management.
• Strong marketing automation skills.
• Proven track record of driving sales and meeting targets.
• Excellent communication and interpersonal skills.
• Ability to build and maintain relationships with local businesses and influencers.
• Experience with database management, specifically TripleSeat.

Nice-to-haves

• Experience in the restaurant or hospitality industry.
• Knowledge of Italian cuisine and culture.
• Familiarity with event planning software and tools.

Benefits

• Competitive salary based on experience.
• Opportunities for professional development and growth within the company.
• Dynamic work environment in a modern Italian restaurant setting.