EverCommerce - Product Marketing Manager (Remote, US/CAN)

$95,000 - $105,000/Yr

Evercommerce - Denver, CO

Full-time - Mid Level

Remote - Denver, CO

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager at EverCommerce will lead and execute integrated multi-channel go-to-market (GTM) strategies aimed at driving product adoption, increasing utilization, maximizing retention, and growing revenue for the EverPro's DynaScape and RoofSnap businesses. This role involves collaborating with product teams, analyzing data for campaign efficiency, and developing marketing communications to enhance customer engagement and product stickiness.

Responsibilities

• Lead product marketing content development that drives adoption of our products with key benchmarks for retention and expansion.
• Develop in-app messages, emails, and other marketing communications messages within our automation platforms (Marketo & AppCues).
• Collaborate with product teams to identify and define target markets for new features and functionality to drive increased product utilization and customer stickiness.
• Analyze data to determine campaign and marketing efficiency; manage performance tracking of new programs, product launches, and cross-sells for subsidiaries to ensure revenue goals and KPIs are being met or exceeded.
• Enable the team with key market trends, competitive insights, and data-rich hypotheses that drive business impact.
• Provide project management and clear next steps to continuously improve customer marketing campaign UX and performance.
• Partner closely with Product Managers to drive product positioning and go-to-market strategies that create a cornerstone between the target market and our products.
• Work closely with the Marketing Director, Digital Marketing Team, and Operations Strategists to prioritize subsidiary project and system needs and secure additional resourcing at the EverCommerce level.
• Lead brainstorms and bring fresh ideas to the team, consistently thinking about new ways we can connect with our customers to drive rewards adoption.
• Consult across teams to rally support for proposed ideas, ensure the strategy comes together, and is communicated to all key stakeholders.

Requirements

• 3-5 years of product marketing experience; PLG, software or SaaS experience highly desired.
• Exceptional customer centricity and appetite to engage with prospects and customers.
• Proven ability to design and execute high-impact go-to-market campaigns.
• Deep understanding of market trends and product lifecycles and a firm grasp of ways to develop strategic product marketing campaigns.
• Experienced in creating and leveraging competitive analysis/positioning for products, understanding ideal customers and how to speak to them directly.
• Strong project management and presentation skills.
• Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely.

Nice-to-haves

• Previous experience with rewards and incentives marketing a plus.
• Previous professional experience or advanced knowledge of Home Services, Remodeling, Field Services Management Software industries.

Benefits

• 401(k) matching
• Employee stock purchase plan
• Health insurance
• Paid time off
• Flexibility to work where/how you want within your country of employment - in-office, remote, or hybrid
• Robust health and wellness benefits, including an annual wellness stipend
• Continued investment in your professional development through Udemy
• Annual wellness stipend
• Flexible and generous paid time off