EVP, Brand & Marketing

$51,740 - $66,300/Yr

Ebony Media - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The EVP of Brand & Marketing at EBONY Media Group will play a pivotal role in shaping the company's marketing strategy, focusing on brand development, audience growth, and market share enhancement. This position requires a strategic leader who can integrate digital and experiential marketing efforts, ensuring a cohesive approach that resonates with target audiences and drives brand loyalty.

Responsibilities

• Craft a comprehensive marketing strategy that aligns with business objectives.
• Drive integration of digital and experiential marketing strategies.
• Collaborate with the executive team to align marketing strategies with business goals.
• Lead the refinement of the company's brand positioning and messaging.
• Oversee the creation of compelling brand narratives that reflect company values.
• Implement data-driven strategies to track and measure digital marketing performance.
• Design and implement experiential marketing strategies for audience engagement.
• Identify and cultivate relationships with key influencers and strategic partners.
• Conduct market research and competitive analysis to inform marketing strategies.
• Lead, mentor, and inspire a diverse marketing team.
• Manage the marketing budget and conduct ROI analysis.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field is required.
• MBA or equivalent advanced degree is highly preferred.
• 10-15 years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Strong understanding of digital marketing, including SEO, SEM, and analytics.
• Experience in brand development and storytelling.
• Deep understanding of experiential marketing strategies.
• Proven ability to build and maintain strategic partnerships and influencer relationships.
• Exceptional leadership and team-building skills.
• Strong financial management skills with experience overseeing marketing budgets.
• Excellent verbal and written communication skills.

Nice-to-haves

• Experience in a fast-paced, entrepreneurial environment.
• Proactive and flexible approach to meeting business needs.

Benefits

• Competitive salary range of $199 - $255 a day.
• Full-time employment with potential for career growth.