Executive Creative Director (hybrid)

$118,000 - $240,000/Yr

FleishmanHillard - Los Angeles, CA

Full-time - Executive

Los Angeles, CA

51-100 employees

Professional, Scientific, and Technical Services

About the position

FleishmanHillard, a global integrated communications agency, is seeking a hands-on, self-starting Executive Creative Director (ECD) to lead creative ideation, concepting, and art/copy direction for fully integrated public relations programs. This role is pivotal in developing campaigns for some of the world's most beloved brands, working closely with the global creative leadership and strategy teams. The ECD will be responsible for executing earned-first multi-channel campaigns that not only drive business results but also resonate culturally. The ECD will collaborate across various teams and offices, bringing an innovative mindset to both client work and business development. This position requires a proactive approach to generating and selling creative, actionable, and unique programs that are rooted in clear insights about the client's business and audience. The ECD will develop and present impactful ideas and recommendations to executive-level clients and internal stakeholders, ensuring that all concepts align with client business goals. In addition to driving creative excellence, the ECD will act as a mentor and advisor to the creative team, fostering strategic thinking and encouraging a diverse range of ideas. This role also involves engaging with senior-level decision-makers, developing integrated communications plans, and identifying growth opportunities with current and prospective clients. As a key member of the office's senior leadership team, the ECD will help elevate FleishmanHillard's creative practice through business development and marketing efforts, leveraging the team's expertise to pursue significant opportunities in both local and global markets.

Responsibilities

• Proactively drive and own the process to generate and sell-in creative, actionable and unique programs rooted in a clear idea and insight, demonstrating in-depth knowledge of client's business and its consumer/audience
• Develop and present business-changing earned ideas, executions, assets or other recommendations to executive-level clients and internal stakeholders
• Work collaboratively with internal and external stakeholders to identify key insights to help drive creative programming and ensure all concepts are on brief, and align with client business goals
• Act as a catalyst to generate and embrace diversity of ideas and thinking across the teams; bring a channel-agnostic approach to creativity, surfacing never-been-done-before technologies, tools, platforms to energize our work
• Champion brand positioning at each point of communications, upholding standards of creative integrity and maintaining a consistent brand voice
• Ensure the highest level of content quality, message consistency and integrity, and integration into other communication vehicles and processes
• Operate as a mentor and advisor, helping creatives develop their talents and achieve their goals while strengthening our team and deepening our capabilities
• Foster strategic thinking within the team and consistently drive the team toward the highest possible caliber deliverables
• Act as a senior, strategic counselor for clients. Develop and present plans for integrated communications campaigns. Engage in consultative planning to meet business requirements and optimize the brand experience
• Work with account team to identify growth opportunities with current and prospective clients
• Act as a part of the office's senior leadership team, and key member of FleishmanHillard's creative practice, helping to raise the profile of FH's creative practice through business development and marketing efforts, and by leveraging the deep expertise that currently exists within the team to pursue the significant opportunities that exist in both the local and global marketplaces

Requirements

• Minimum 12-15+ years of experience in leading creative communications programs, with an emphasis on communications and public relations work for clients; experience in food, beverage, CPG and lifestyle brands encouraged
• Strong strategic thinker, with an ability to lead the development of programs for clients and the office that are distinctive, relevant, creative, and measurable
• Ability to engage with and counsel senior level decision-makers across the client's business, and deliver creative insights to assist clients in driving alignment and execution of brand initiatives
• Solid team leadership and team-building experience is necessary, including management of local teams and distributed teams. A strong team orientation is critical based on the collaborative culture of the office and FleishmanHillard
• Understanding of digital marketing disciplines for integrated strategies (i.e., SEO, Paid Search, Paid Media)
• Ability to lead, motivate and inspire teams of both creative, social, and strategy members
• Exceptional conceptual thinking
• Proven experience presenting and successfully selling in creative concepts
• Track record of solving complex brand challenges; strong balance of traditional, innovative, experimental and digital/social experience; proven ability to creatively problem solve
• Proven experience in creating stand out creative work, including a strong track record working in the digital and social media space
• Ability to lead and drive the best client solutions through ambiguity and adaptable to changing priorities
• Extensive agency (PR, advertising, digital, etc.) experience
• Committed to cultivating diverse teams and contributing to an inclusive working and learning environment

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Flexible work model