Sparks Marketing - Philadelphia, PA
posted 3 months ago
The Executive Creative Director at Sparks Marketing LLC is a pivotal role that requires a blend of creativity, leadership, and strategic thinking. This position is responsible for managing and inspiring team members, direct reports, and clients by demonstrating the ability to offer, identify, and cultivate strategically creative solutions that meet client needs. The Executive Creative Director will leverage both internal and external teams, taking full ownership in crafting and developing budget-conscious strategies that align seamlessly with the high expectations of demanding clients. This role is not just about overseeing projects; it involves a deep understanding of each client's perspective by monitoring business issues, cultural events, and trends that affect their audiences and customers. In this position, the Executive Creative Director will provide unique, creative solutions and big ideas across multiple channels, including environmental designs, for clients. Responsibilities include developing design visuals such as concepts, sketches, floor plans, space development, presentation layouts, and control drawings. The role also involves mentoring design staff, understanding budgetary restraints, and providing recommendations that contribute to the profit and loss (P&L) of the projects. Ensuring consistency across internal contributors, production teams, and graphics is crucial, as is the ability to present to and work closely with demanding clients. The Executive Creative Director will also be tasked with other duties as assigned, making adaptability and a proactive approach essential for success in this role.