Executive Director 2d Creative

Brobston Group - New York, NY

Full-time - Executive

New York, NY

About the position

The Executive Director, Global Creative will lead the creative direction for global campaigns, overseeing the entire process from concept to execution. This role involves collaboration with local markets to ensure adherence to brand guidelines while innovating and contributing new ideas and technologies. The position requires a strong leader with extensive experience in the fashion industry, capable of managing a team and delivering impactful creative solutions.

Responsibilities

• Provide Creative Direction for in-house global 360 campaigns.
• Follow-through from concept, to shoot, to execution of global 360 campaigns.
• Support with concepting, prepare shoot briefs, attend shoots (globally), and follow through with post-production.
• Work across fragrance, makeup, and skincare categories.
• Create assets during Tom Ford fashion show 2x year as well as other various press events.
• Full in-house development of the creative for global campaigns.
• Propose teams to collaborate with (photographer, director, styling, hair, makeup).
• Propose talent for campaigns (models + celebrities).
• Edit and approve photos from brand events.
• Manage a small team of designers and freelancers to support campaign development and execution.
• Present creative to senior leadership.
• Partner with cross functional teams to deliver a creative that follows the brief.
• Work with agency partners to delegate work for special projects.
• Partner with regions to help develop localized creative.
• Co-leads the development of digital style guidelines and visual standards.
• Direct asset guidelines across all touch points (digital, print, OOH, instore) for all regions (NOAM, UK, EMEA, LATAM, TR, China, APAC).
• Understand brand DNA and convey this appropriately online.
• Provide design strategy and feedback to global markets on local programs for digital, instore, PR events, and OOH campaigns.
• Develop and/or manage the agency responsible for producing assets (banners, microsites, Facebook widgets, mobile concepts etc.) for global digital marketing programs.
• Lead the integration of assets across a myriad of platforms (e.g. our .com site, social media sites, retailer.com sites and finally with publishers).
• Deliver scalable creative solutions that drive results.

Requirements

• 10+ years of experience with a strong background and proven record in current concepting arena.
• Strong leadership and managerial skills with a concentration in the fashion industry.
• Deep understanding of the luxury space.
• Knowledgeable of photographers / directors / stylists / across still life, beauty, fashion.
• Agency or Brand Experience required.
• Innovative - Willingness to experiment with new concepts and approaches.
• Ability to source new vendors, technology, and platforms.
• Thrives in a fast-paced environment, overseeing multiple projects with attention to detail.
• Strong communication skills, clearly communicates expectations and relates to a range of people spanning business to creative to technical disciplines.
• B.A. Degree in Design or comparable required.