Executive Director, Digital & Marketing Channels

Northwest Bancorp - Columbus, OH

Full-time - Senior

Columbus, OH

Credit Intermediation and Related Activities

About the position

Northwest Bank, one of the top 100 largest banks in the United States, is seeking a seasoned marketing leader for the role of Executive Director, Digital & Marketing Channels. This senior leadership position is pivotal in overseeing all marketing channels, including digital and traditional media, across the bank's four-state footprint. The Executive Director will lead and manage all digital and traditional marketing channels to ensure cohesive and effective marketing strategies. They will oversee relationships with external agencies, including the bank's agency of record (AOR), to drive impactful marketing campaigns. Passionately leading and mentoring the marketing team, the Executive Director will focus on their learning and development to cultivate the next generation of marketing leaders at Northwest. This influential role requires a dynamic leader who combines marketing acumen with business knowledge and a passion for developing talent. Join Northwest Bank and play a key role in shaping the future of our marketing efforts and driving our continued growth and success.

Responsibilities

• Translate line of business marketing strategies into actionable multichannel marketing programs that drive revenue-attributable business outcomes across all divisions, including Retail and Small Business, Commercial, Mortgage and Retail Lending, and Investments
• Collaborate with internal and external marketing partners and business units to design and manage strategy and execution for digital marketing, including content marketing, digital advertising, organic search, paid search, social media and website
• Execute tactics for building traffic and growing customer base through online media and SEO
• Oversee key external communication channels (thought leadership content, email and other online content), lead efforts to produce relevant and engaging communications that result in measurable action
• Lead marketing support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
• Develop and manage the channels marketing budget, providing monthly and quarterly reports as required
• Develop recurring marketing return on investment reporting and analysis
• Partner with the bank's technology team to recommend and implement the marketing technology stack, including customer data platform, marketing automation system, website content management system, and other critical technologies
• Demonstrate creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals
• Educate the marketing team and bank leadership on digital marketing trends and best practices
• Manage and coach team of marketing professionals to ensure flawless planning and execution of marketing initiatives; provide regular and ongoing performance coaching and career development opportunities with a focus on retaining and recruiting top talent

Requirements

• Bachelor's Degree in Marketing, Communications, or related field
• 12 - 15 years of directly related, progressively responsible work experience
• 12 - 15 years of experience with hands-on digital marketing with a for-profit business, non-profit organization or with a consultant working closely with nonprofits
• 6 - 8 years of management experience

Nice-to-haves

• Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approaches
• Ability to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest's strategic plans
• Ability to make decisions, render judgments, and take action on tasks within the scope of given authority in a timely fashion
• Ability to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoning
• Ability to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audience
• Ability to listen and comprehend what others are saying and facilitate the open exchange of ideas and information
• Ability to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as required
• Ability to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty matters
• Subject matter depth and breadth expertise required in developing and implementing integrated digital marketing campaigns with measurable results, including paid digital marketing tactics (search, display, video, sponsored content, etc.), search engine optimization, and account-based marketing