Amgen - Thousand Oaks, CA
posted 3 months ago
At Amgen, every challenge is an opportunity. And every opportunity brings the potential to change lives. Our shared mission—to serve patients—has driven our status as one of the world's preeminent biotechnology companies, reaching over 10 million patients worldwide. In this vital role, you will lead Amgen's obesity brand development in the cardiovascular space, aiming to make a meaningful impact on people living with obesity and obesity-related conditions. Through a deep understanding of customers and treatment paradigms, alongside a diverse cross-functional team from early development through launch, you will build a brand strategy and craft experiences to maximize impact at launch. You will be responsible for leading the execution of launch and commercialization activities, focusing on global and priority markets. This includes developing deep customer understanding and building comprehensive marketing strategies aligned with overall business objectives, to create a robust brand plan for launch across markets. You will lead cross-functional teams to identify and prioritize key initiatives and opportunities for the brand and drive their successful execution. Additionally, you will represent commercial interests on Research Project Teams and foster ongoing insights development by partnering internally and externally, using this to drive critical strategic choices for the brand. Collaboration with key stakeholders, including senior leadership, is essential to ensure alignment and support for the brand. You will monitor and analyze market trends, competitive landscape, and industry developments to inform and adjust the strategy as needed. Representing the company at industry events and conferences, you will build relationships with key opinion leaders and other external stakeholders. Furthermore, you will facilitate quality and timely cross-regional product-specific knowledge and best practice sharing while managing the global marketing budget in support of these initiatives.