Bristol-Myers Squibb - Princeton, NJ
posted 2 months ago
The Executive Director of Marketing & Talent Excellence at Bristol Myers Squibb (BMS) is a pivotal role that combines strategic leadership with a deep understanding of marketing principles and talent development. This position is designed for a dynamic leader who not only possesses strong marketing expertise but also has a vision for the future of marketing within the pharmaceutical industry. The Executive Director will be responsible for ensuring that the worldwide commercial organization represents a best-in-class marketing entity while fostering an environment where marketers can reach their full potential. Given the evolving workforce and the complexities of modern markets, including increased competition and regulatory challenges, this role is critical in driving necessary changes to the traditional marketing operating model. The Executive Director will play a strategic role in developing and implementing core marketing principles and standards across the organization. This includes the continued development of the bespoke BMS Marketing Quotient framework, which is essential for maintaining a consistent approach to driving customer behavior change and ensuring that patients receive appropriate therapies. The position requires collaboration across various markets and functions, engaging with senior leaders to cultivate a team-based, innovative, and customer-focused environment. In addition to marketing responsibilities, the Executive Director will focus on talent development, identifying critical skills for marketers, and establishing structured job profiles and career journeys. The role also involves creating a learning organization that captures best practices and integrates them into future marketing strategies. The Executive Director will be accountable for developing a governance model that embeds marketing rigor and talent assessment, as well as designing a change management approach that aligns with the evolving ways of working for marketers at BMS.