Bristol-Myers Squibb - Princeton, NJ
posted 2 months ago
At Bristol Myers Squibb, the Executive Director of Marketing & Talent Excellence plays a pivotal role in shaping the future of marketing within the organization. This position is designed for a dynamic leader with extensive marketing expertise and a vision for developing a best-in-class marketing organization. The Executive Director will be responsible for implementing core marketing principles and standards that align with the evolving landscape of healthcare and pharmaceutical marketing. This includes addressing increased competition, regulatory challenges, and the importance of health equity, while also leveraging advances in technology and data to engage customers effectively. The Executive Director will lead the development of the bespoke BMS Marketing Quotient framework, ensuring a consistent approach across the company to drive customer behavior change and enable patients to receive appropriate therapies. This role requires a strategic mindset to influence and lead the enterprise-wide marketing organizations, fostering an environment that promotes talent development and career growth for marketers at BMS. In addition to marketing strategy, the Executive Director will focus on identifying critical skills for marketers across various roles, establishing structured job profiles, and articulating clear career journeys. The goal is to create a learning organization that captures best practices and integrates them into future brand strategies. This includes developing a comprehensive curriculum for ongoing learning and a robust onboarding program for new marketing hires. The Executive Director will also be responsible for creating a proactive communication plan to share the phased development and implementation of marketing excellence initiatives across the company. This role requires collaboration with senior leaders across multiple functions, including Marketing, Training, HR, Medical, Access, Analytics, and Legal, to ensure alignment and drive change management effectively.