MGM Resorts International - Las Vegas, NV
posted 3 months ago
The Executive Director of Marketing at our company plays a pivotal role in driving and generating incremental visits from casino customers while ensuring excellent customer service. This position is responsible for evaluating customer casino activity to provide appropriate incentives and authorizing or approving medium amounts of allowances, which may include room accommodations, food, beverages, event tickets, promotional chips, free play, airfare, or discounts. The Executive Director will focus on driving incremental business and maintaining a robust customer base to enhance casino revenue and support the property's customer development initiatives. In this role, the Executive Director will have the authority to grant medium amounts of marker authorization limits to qualifying customers, utilizing their expertise in player development to engage both new and inactive customers. Critical business decisions regarding customer credit lines, allowances, and other financial aspects will be made to ensure that customers are managed profitably. Collaboration with Casino Marketing, Marketing Executives, and property personnel is essential to assist and facilitate qualified in-house casino customers effectively. Maintaining the confidentiality of casino customer information is paramount, and the Executive Director will enforce privacy policies while limiting requests for information about guests in accordance with company policies. Attendance at special event functions is expected to promote marketing strategies and greet customers, as well as participation in quarterly Receivable Meetings to provide updates to the Corporate Finance group. The Executive Director will also be responsible for resolving customer disputes and complaints to ensure satisfaction for both the customer and the company, while complying with all relevant laws and attending mandatory compliance and training sessions.