Executive Director of Marketing, Communication, and Brand Management - Marietta College
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About The Position
The Executive Director of Marketing, Communication, and Brand Management is a key strategic leader responsible for advancing the College's mission through the development and execution of integrated marketing and communication strategies. This role focuses on enhancing the College's public image, driving enrollment, and increasing engagement with prospective students, families, alumni, and the broader community. Reporting to the Vice President for Enrollment, Marketing, and Communication, the Executive Director leads the creation of dynamic, cohesive communication plans that align with the College's goals and values, ensuring consistent and impactful messaging across all departments. In addition to overseeing the College's overall communication and marketing strategy, the Executive Director provides strategic guidance to the Communications & Brand Management team, fostering collaboration and innovation across departments to achieve institutional objectives such as enrollment growth, brand enhancement, and community engagement. This position is essential in ensuring that all communication efforts resonate with key audiences, including prospective students, alumni, and external stakeholders, while promoting the College's unique value proposition. The role also involves overseeing public relations efforts, crisis communication, and market analysis to ensure the College's messaging remains relevant, timely, and effective in a constantly evolving landscape.
