Experienced Media Buyer and AI Growth Expert

$79,040 - $87,360/Yr

Better U - Central LA, CA

Full-time - Mid Level

Central LA, CA

Personal and Laundry Services

About the position

The Media Buyer and AI Growth Expert at Better U is a pivotal role focused on driving customer acquisition through innovative digital advertising strategies. This position combines expertise in media buying, particularly on platforms like Google Ads, with a strong emphasis on leveraging AI technologies to enhance marketing efforts. The ideal candidate will thrive in a dynamic startup environment, contributing to the company's mission of transforming mental health care through impactful marketing initiatives.

Responsibilities

• Manage and optimize media buying campaigns across Google, TikTok, Reddit, and other key platforms to maximize ROI and drive customer acquisition.
• Develop and execute comprehensive marketing strategies that enhance brand awareness and customer engagement.
• Oversee daily marketing operations, including campaign planning, execution, and performance tracking, ensuring alignment with business objectives.
• Utilize CRM tools to manage customer relationships, analyze campaign performance, and derive actionable insights to inform marketing decisions.
• Develop and implement AI-driven marketing strategies to enhance customer acquisition and retention.
• Work seamlessly with cross-functional teams to ensure timely delivery of marketing initiatives and project milestones.
• Develop and manage marketing budgets, ensuring efficient resource allocation and maximizing return on investment.
• Stay up-to-date with industry trends, emerging AI technologies, and best practices to continuously enhance marketing efforts.

Requirements

• Minimum of 5 years in marketing, with a focus on media buying and digital advertising.
• Proven experience with Google Ads, TikTok Ads, and other major advertising platforms.
• Strong understanding of CRM systems and data analysis techniques, with a focus on utilizing data to inform strategy and AI tools for marketing optimization.
• Excellent project management skills, capable of juggling multiple projects and deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Results-driven and able to work independently with minimal supervision.
• Proven track record as a growth hacker, consistently bringing fresh and creative ideas to drive brand growth.
• Ability to thrive in a dynamic startup environment and adapt to changing priorities.

Benefits

• Competitive hourly rate
• Discounted access to innovative treatments
• Professional development and career advancement opportunities
• Employee Stock Ownership Plan available after 12 months