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Nuvolum - San Francisco, CA
posted 2 months ago
About the position
The Social Media Director at Nuvolum is a key role responsible for shaping the brand image and public perception of clients through innovative social media strategies. This position requires a blend of creativity, strategic thinking, and technological expertise, particularly in leveraging AI tools to enhance media outreach. The director will collaborate closely with the Accounts team and clients to develop and execute social media campaigns that drive engagement and conversions, particularly in the healthcare and technology sectors.
Responsibilities
- Develop and execute an innovative social media strategy that aligns with Nuvolum's brand and business objectives.
- Create engaging and compelling content for various social media platforms, including Facebook, Instagram, LinkedIn, and emerging platforms.
- Foster and engage with the online community by responding to comments, messages, and inquiries promptly.
- Conceptualize and execute creative social media campaigns that drive brand awareness, engagement, and conversions.
- Monitor and analyze social media performance metrics, providing insights and recommendations for optimization.
- Stay up-to-date with the latest social media trends, tools, and platforms, and recommend emerging trends that align with Nuvolum's goals.
- Conduct social listening to gather insights, identify customer sentiments, and proactively address issues or opportunities.
- Manage the social media budget efficiently, ensuring the best ROI on paid campaigns and promotions.
Requirements
- Deep experience in developing organic and paid social campaigns using Facebook, LinkedIn, YouTube, Instagram, and other channels.
- Proven B2B & B2C experience in building social strategies, deploying successful campaigns, and cultivating audiences.
- Strong skills in marketing communications and digital marketing.
- Demonstrated efficiency in running multiple initiatives, vendors, and other key players as part of the social media practice.
- Analytic skills with the ability to analyze and provide deep insights.
- Effective interpersonal skills and excellent oral/written presentation skills.
- Bachelor's degree in a related field with 2 - 4 years of social media experience in B2B & B2C, healthcare, technology, and space.
Nice-to-haves
- Experience in the Health Tech space or in oral surgery, plastic surgery, or similar.
- Working knowledge of a variety of social media tools, community platforms, and measurement, advocacy, and training/education platforms.
- Experience working effectively in a fast-paced environment (Agency experience a plus).
- Basic Adobe Creative Suite knowledge, Canva, Various AI tools, and other technologies.
Benefits
- Collaborative team environment
- Opportunities for professional growth and development
- In-person work with occasional remote flexibility
