Experiential Marketing Manager

$122,000 - $176,000/Yr

Meta - Menlo Park, CA

Full-time - Mid Level

Menlo Park, CA

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About the position

The Experiential Marketing Manager will lead and manage event marketing efforts across North America, focusing on in-person, hybrid, and virtual events targeting various audiences including C-Level executives, advertisers, consumers, creators, developers, and engineers. This role involves project management, stakeholder engagement, and the creation of innovative experiences that highlight emerging technologies.

Responsibilities

• Project manage and produce flawless virtual, hybrid, and in-person events across North America in cooperation with external agencies and internal Meta stakeholders.
• Manage and maintain relationships with key internal Meta stakeholders in North America, supporting the Global Experiential and Industry Marketing team.
• Collaborate with global and cross-functional counterparts to ensure cohesion and scalability for event messaging, campaigns, and product launches.
• Create and evolve experiences that showcase emerging technologies, enhancing programs and introducing new ideas.
• Source and manage suppliers, agencies, and platforms across North America to ensure compliance.
• Work closely with the privacy and sourcing team for finance, procurement, and producing legal documents for events.
• Travel regularly (up to 50% of the time) for site inspections and events.

Requirements

• 8+ years of relevant experience in event management.
• Experience with key audiences including brands, agencies, consumers, creators, and developers.
• Expertise in project management and stakeholder management with proven communication and decision-making skills.
• Experience working collaboratively and managing competing priorities.
• Expertise in delegate registration and CRM platforms such as SplashThat and Salesforce.
• Experience with virtual event hosting platforms such as Zoom.
• Knowledge of North America-based regional and local nuances, and venues for in-person events.
• Experience working in and/or managing event agencies.

Nice-to-haves

• BA/BS degree, or equivalent, in a related field.
• Knowledge of Meta platform and its suite of apps and services.

Benefits

• Competitive salary ranging from $122,000 to $176,000 per year plus bonus and equity.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.