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Acxiom - Montpelier, VT
posted 2 months ago
About the position
The Expert Consultant position at Acxiom serves as a Business Marketing Strategist, acting as a liaison between Acxiom's dedicated account team and a major client in the financial services sector. This role involves significant client interaction, requiring a strong understanding of the financial services industry and marketing services. The consultant will engage with a credit card marketing acquisitions database to optimize the client's marketing execution and support the adoption of Acxiom's services.
Responsibilities
- Liaison between Acxiom dedicated account team & account team leadership and client representatives.
- Partner with internal cross-functional partners on the client side and Acxiom contacts to bring cross-organizational marketing use cases to life.
- Provide guidance to client's associates related to the process and placement of tags on client-owned and brand partner websites.
- Assist the client in the documentation of process development and mapping into digestible end-to-end processes associated with services provided by Acxiom.
- Partner cross-functionally with client's Chief Data and Analytics Office (CDAO) to assist in the exploration, implementation, and measurement of Acxiom data appends and model use.
- Help explore and communicate the value of Acxiom data to enrich client's marketing models.
- Assist in execution and oversight of Reverse Email Append for client's Acquisition campaigns as well as documentation of standards and process.
- Help document and execute client's marketing test and learn agenda, and report findings across client's business representatives.
- Maintenance of best practice and process repository (Marketing Knowledgebase).
- Reporting and documentation associated with client's test and learn agenda/use cases.
- Invoice/PO management.
- Secondary research (as applicable).
Requirements
- Bachelor's Degree or equivalent experience in Business Administration, Marketing, or related area.
- 3-5 years of work experience in marketing or marketing technology focused on credit card acquisition and loyalty.
- Strong written and oral communication skills, with effective presentation skills.
- Expertise in project management within financial services, payments, and credit.
- Proficient in performance, digital, direct, and email marketing strategies.
- Experience in relationship management, developing internal and external partnerships.
- Solid financial acumen, including budgeting and forecasting, with a focus on the banking and retail sectors.
- Knowledge of marketing technology and AB testing tools, staying updated on digital marketing trends.
Nice-to-haves
- Experience working onsite at client's offices located in Columbus, OH or near Wilmington, DE.
- Ability to work from home with appropriate equipment provided by Acxiom.
- Willingness to travel periodically to client locations in Columbus, OH, Wilmington, DE, or Conway, AR.
Benefits
- Flexible work arrangements including remote work options.
- Opportunity to work with cutting-edge technologies and marketing solutions.
