Expert, Global Brand Marketing, Mens Basketball

Nike - Beaverton, OR

Full-time - Mid Level

Beaverton, OR

10,001+ employees

Leather and Allied Product Manufacturing

About the position

Become a Part of the NIKE, Inc. Team. NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. We're looking for an experienced Brand Expert to lead our Global Men's Basketball Brand Marketing offense and co-create a new era of Nike Basketball. To be considered for this role, you are a consumer and hoops obsessed marketer, a solution-oriented strategic leader, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn. As part of our Global Men's Brand Management team, you will use your deep and authentic understanding of hoops to build both athlete and seasonal marketing strategies that take the game, our Nike Athletes and our consumer somewhere new. This role will drive functional excellence within the basketball field of play across Global and key geographies. Reporting directly to the NA Senior Director of Basketball, you will be responsible for creating brand plans that grow the brand and business while creating deeper, lasting relationships with athletes. Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse teams. Your brand leadership should come from a comprehensive grasp of basketball, a passion for coming up with new ideas that solve the needs of athletes, and the ability to lead multiple projects across a matrixed organization.

Responsibilities

• Partner with Brand Management Teams across key geographies and global marketing functional partners.
• Build upstream marketing concepts and downstream marketing strategies.
• Drive a robust concept map and continually build new consumer strategies.
• Obsess the basketball consumer and his needs.
• Drive and deliver the Global brand strategy for basketball, including Nike Athlete marketing plans.
• Manage collaboration from idea to execution, engaging with key cross-functional partners.
• Partner with Sports Marketing to elevate athlete storytelling and integration into plans.
• Oversee brand campaigns and product integration into seasonal programming.
• Support development of annual and seasonal programming plans.
• Manage asset development and distribution across multiple channels.
• Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams.
• Track and manage seasonal campaign progress measurement.

Requirements

• Bachelor's degree in Marketing, Business, Communications or closely related field or equivalent combination of education and experience.
• 10+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem.
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities.
• Extensive knowledge of the Nike basketball product and athlete portfolio.
• Experience leading and managing diverse teams, with a team-first mentality.
• Digital first approach with strong initiative and curiosity to cultivate innovation.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment.

Nice-to-haves

• Experience in digital media and modern content marketing.
• Ability to instill trust and confidence in the team.
• Creative strategist that drives bold, insight-led ideas.
• Expert in leading brand and idea-led cross channel marketing.
• Fluent in digital media and modern content marketing.

Benefits

• Generous total rewards package.
• Casual work environment.
• Diverse and inclusive culture.
• Electric atmosphere for professional development.