Expert Web Copywriter

$104,000 - $114,400/Yr

Gsr Business Services Private Limited - Oakland, CA

Full-time

Remote - Oakland, CA

About the position

The Expert Web Copywriter position is a contract role focused on creating and optimizing web content that adheres to accessibility standards and enhances user experience. The role involves collaborating with various partners to deliver compelling copy across multiple digital platforms while ensuring alignment with branding principles and guidelines.

Responsibilities

• Leads and collaborates with partners to complete small to medium-sized copywriting projects.
• Reviews work performed by outside agencies to ensure adherence to web brand guidelines.
• Delivers clean, sharp creative messaging and compelling copy for diverse products.
• Translates complex technical information into relatable general audience copy.
• Writes for digital assets including website pages, emails, banner ads, wireframes, iconography, and infographics.
• Develops content strategy for web page optimization efforts, including creating alternate versions of content to test effectiveness.
• Provides advice and counsel to freelance copywriters, agencies, and internal/external leaders regarding web copy communication strategies.
• Designs and develops web content-specific communications for various media and contexts.
• Responsible for the performance and review of communication web copy content programs and initiatives.
• Establishes and implements strategic web copy communication and messaging plans.
• Ensures web copy communication programs are aligned with PG&E branding principles and strategies.
• Sustains and advances freelance copywriting relationships aligned with PG&E goals.
• Develops strategies for continuous improvement of web copy communication programs.
• Evaluates recommendations for quality and cost minimization.
• Acts as a lead in the administration and monitoring of web copy communications programs.
• Provides training and guidance to communications business partners.
• Reviews recommendations for continuous improvement of communication programs.

Requirements

• 5 years of experience in usability.
• 10 years of experience in copywriting.
• Experience with Web Content Accessibility Guidelines (WCAG).
• Knowledge of copy for usability.

Benefits

• Commuter assistance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off