Expression of Interest: Influencer Marketing Coordinator

$55,000 - $62,000/Yr

Later - Boston, MA

Full-time - Entry Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Influencer Marketing Coordinator role at Later involves supporting a dedicated group of customers to ensure their goals are met through the Later Influence platform. This position focuses on leading influencer campaigns, managing customer relationships, and optimizing the influencer experience. The coordinator will work closely with a Program Success Manager and will be responsible for various tasks including campaign setup, influencer sourcing, and performance analysis, all while fostering collaboration and communication with stakeholders.

Responsibilities

• Support a dedicated group of customers alongside a Program Success Manager to ensure we meet customer goals
• Develop a deep understanding of the Later Influence platform and best practices to drive success for customer programs
• Lead the influencer experience on the Later Influence platform by building and executing customer campaigns with a high attention to detail
• Campaign brief creation and setup
• Influencer sourcing and curation
• Influencer contracting and negotiations
• Product and payment fulfillment
• Leverage internal project management tool (Teamwork) to support campaign planning and execution, delegation, and time-tracking
• Ideate and develop Influencer strategy at regular intervals using data-driven insights
• Analyze the influencer-facing experience with a critical eye by campaign, per quarter and annually to optimize campaign success
• Communicate clearly and effectively with internal and external stakeholders to enable a best-in-class experience for customers and influencers
• Act as the voice of the influencer in product feedback sessions
• Evolve best practices as the Later Influencer platform and industry changes, and create supporting documentation to showcase these changes

Requirements

• Experience in any service industry, supporting customers
• 1-2 years of relevant experience in Influencer Marketing or influencer innovation preferred
• Agency experience or influencer marketing experience in a high-growth SaaS company a strong plus
• Can-do approach to making things happen
• Professional presence, confidence, and eloquence in meetings and presentations
• Creative thinker with the ability to use data to drive problem-solving
• Willingness to take action in the face of unknowns and ambiguity - a bias for action
• Strong communication and collaboration skills, detail-oriented and organized
• Results-oriented with a passion for analysis and insight-development
• High degree of integrity, empathy, and focus on 'doing the right thing'
• Strong relationship-building skills with internal and external stakeholders
• An ability to learn quickly, adapt, and manage priorities effectively

Benefits

• Flexible PTO
• Learning & Development opportunities
• Parental benefits including leave top-ups and family forming support
• Comprehensive healthcare package including health, dental, vision, STD & LTD
• 401k contribution plans for US-based employees
• Employee and Family Assistance Program
• Employee Resource Groups for community support