Facebook Ads Specialist

About the position

Phoenix Support Services, established in 2019 and located in the Philippines, serves as the in-house support center for Advanced Digital Media Services, a startup full-service digital marketing company in the US. This remote position offers more than just a job; it provides an opportunity for growth and career advancement. As a Facebook Ads Specialist, you will be responsible for managing and optimizing clients' Facebook advertising campaigns. Your role will be crucial in driving client success by implementing effective strategies to reach target audiences and achieve campaign objectives. Your expertise in Facebook advertising, analytics, and optimization will be essential in maximizing ROI and delivering measurable results for our clients. In this role, you will collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs). You will develop comprehensive Facebook advertising strategies aligned with client goals and budget allocations. Conducting thorough research and analysis of industry trends, competitors, and audience behavior will inform your campaign planning. You will create and set up Facebook ad campaigns, ad sets, and ads based on campaign objectives and target audience, while continuously monitoring campaign performance, including critical metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Utilizing Facebook's targeting options and audience insights, you will identify and refine target audience segments, implementing advanced targeting strategies such as custom audiences, lookalike audiences, and retargeting. You will monitor and analyze campaign data using Facebook Ads Manager and other analytics tools, generating regular performance reports that provide insights, recommendations, and actionable strategies for ongoing optimization. Your role will also involve identifying opportunities for campaign optimization, staying updated with the latest Facebook advertising features, trends, and best practices to enhance campaign performance.

Responsibilities

• Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
• Develop comprehensive Facebook advertising strategies aligned with client goals and budget allocations.
• Conduct thorough research and analysis of industry trends, competitors, and audience behavior to inform campaign planning.
• Create and set up Facebook ad campaigns, ad sets, and ads based on campaign objectives and target audience.
• Monitor campaign performance, including critical metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct A/B testing of ad elements and landing pages to optimize campaign performance.
• Utilize Facebook's targeting options and audience insights to identify and refine target audience segments.
• Implement advanced targeting strategies, such as custom audiences, lookalike audiences, and retargeting.
• Continuously analyze audience data and behavior to refine targeting and optimize campaign performance.
• Monitor and analyze campaign data using Facebook Ads Manager and other analytics tools.
• Generate regular performance reports, providing insights, recommendations, and actionable strategies for ongoing optimization.
• Track and report on KPIs, such as impressions, clicks, conversions, cost per acquisition (CPA), and return on investment (ROI).
• Identify opportunities for campaign optimization, such as bid adjustments, ad creative enhancements, and audience targeting refinements.
• Stay updated with the latest Facebook advertising features, trends, and best practices, and apply them to enhance campaign performance.

Requirements

• Proven experience managing Facebook and YouTube advertising campaigns for clients, preferably in a digital marketing agency or similar environment.
• Knowledgeable in the process of setting up conversions and API.
• In-depth knowledge of Facebook Ads Manager, including campaign setup, audience targeting, budgeting, and optimization.
• Strong understanding of digital marketing concepts, including paid media, performance tracking, and analytics.
• Experience with A/B testing and conversion rate optimization (CRO) strategies.
• Excellent communication skills, with the ability to present campaign performance, reports effectively, and recommendations to clients.
• Creative mindset with the ability to develop compelling ad creatives and experiment with different messaging and visuals.
• Detail-oriented and highly organized, able to manage multiple campaigns and prioritize tasks effectively.
• Facebook Blueprint certification or other relevant certifications in digital marketing would be a plus.

Nice-to-haves

• Facebook Blueprint certification or other relevant certifications in digital marketing.

Benefits

• Free access to various training courses for professional development.
• Remote work setup with flexible working hours.
• Annual performance appraisals.
• Birthday cakes and anniversary bonuses.