Unclassified - El Segundo, CA
posted 3 months ago
We are seeking a skilled Media Buyer to lead our direct response media buying efforts on Facebook and across various social platforms. The ideal candidate will possess a strong understanding of media buying strategies, with a focus on driving innovation and creativity in campaign execution. This role requires hands-on execution of campaigns, testing on Meta ads, and the ability to identify opportunities for scaling and improving return on investment (ROI). The Media Buyer will also be responsible for mentoring a team of direct reports, providing guidance, strategy, and thoughtful leadership to ensure the success of our advertising initiatives. In this position, you will collaborate closely with the Head of Marketing to set performance goals and metrics, as well as work with the Copy and Content departments to enhance advertising creatives and landing pages. You will be tasked with monitoring budgets, adjusting bids, and tracking key performance indicators (KPIs) to assess campaign performance. A/B testing of landing pages and spearheading optimization efforts will be crucial to your role. Additionally, you will be expected to write appealing and concise copy, suggest new campaigns across multiple channels, and stay updated on PPC and Paid Media trends. The ideal candidate will have at least 4 years of senior manager-level experience in media buying on Meta, along with a solid understanding of direct response advertising and consumer psychology. Strong leadership skills are essential, as you will be directing a team and managing relationships with upper management. This position offers a unique opportunity to be part of a dynamic start-up environment, where your contributions will directly impact the growth and success of our marketing efforts.