Fan Engagement and Marketing Coordinator

$39,000 - $43,000/Yr

Purdue University - Fort Wayne, IN

Full-time - Entry Level

Fort Wayne, IN

Educational Services

About the position

The Fan Engagement and Marketing Coordinator at Purdue University Fort Wayne is responsible for developing and executing innovative strategies to engage fans, build brand loyalty, and drive ticket sales. This entry-level position involves collaborating with various departments to create memorable fan experiences and maximize revenue opportunities.

Responsibilities

• Develop and implement engaging fan experiences, including social media campaigns, contests, and in-venue activations.
• Manage and grow fan communities on social media platforms.
• Monitor and respond to fan feedback and inquiries on social media and other channels.
• Organize and execute fan events, meet-and-greets, and other fan-centric activities.
• Assist in the development and execution of marketing campaigns to promote events and drive ticket sales.
• Create compelling marketing materials, including social media posts, email newsletters, and promotional flyers.
• Create and collaborate with others to produce visually appealing marketing assets.
• Track and analyze marketing campaign performance to optimize future efforts.
• Support the ticket sales team in achieving sales goals.
• Assist with the development and implementation of ticket sales strategies.

Requirements

• Bachelor's Degree in business administration, marketing or a related field.
• 0-1 years of experience in marketing and social media engagement.
• Ability to work and thrive in a team setting and in a fast-paced environment.
• Excellent time management, organizational and communication skills.
• Demonstrates accuracy and attention to detail and proficient in Photoshop and Microsoft.
• Ability to lift up to 50 lbs.
• Demonstrated ability to work with diverse populations and commitment to diversity and inclusion.

Nice-to-haves

• Experience working in Athletics in a game operations/event management capacity and marketing/promotions.
• Experience preferred in coordinating athletic marketing materials with a clear understanding of branding.

Benefits

• Free tuition through Purdue University Global.
• Fee remission for a traditional Purdue degree for yourself, your spouse, and your child(ren).
• Insurance starts on first day of employment.
• Generous Paid Time Off - additional PTO in December.