Fantasy Marketing Associate Manager

$81,918 - $109,890/Yr

Espn - New York, NY

Full-time - Mid Level

New York, NY

Food Manufacturing

About the position

The ESPN Fantasy Marketing Associate Manager will play a crucial role in marketing ESPN Fantasy products and developing creative campaigns to support these offerings. This position focuses on driving growth within the Fantasy business and enhancing user engagement across the ESPN Digital ecosystem.

Responsibilities

• Executes a marketing plan that drives growth of Fantasy business and moves fans within the ESPN Digital ecosystem.
• Partners with cross-functional stakeholders to execute against the acquisition, engagement, retention, and monetization goals of ESPN Fantasy products and properties.
• Collaborates with ESPN's internal and external partners on campaign development and tactical marketing efforts.
• Provides input to the Product team to leverage the ESPN Digital audience for driving Fantasy product growth and other key initiatives.
• Aids in the preparation of flagship products by contributing creative excellence and insights to drive user acquisition, engagement, accessibility, and awareness.
• Works with external creative agency to develop brand positioning and creative campaigns that support the brand.
• Analyzes campaign performance and user engagement metrics to measure success and identify areas for improvement.

Requirements

• Minimum of 2 years of experience in digital media/sports marketing.
• Passion for sports, fantasy sports, and sports betting.
• Experience executing digital marketing campaigns that drove acquisition, retention, and engagement with proven results.
• Strong problem-solving skills and the ability to work in a fast-paced environment.
• Interest in the changing landscape of sports media and gaming.
• Comfortable analyzing data in collaboration with research and business development teams.
• Great teammate with strong written and verbal communication skills.

Nice-to-haves

• Comfortable in a changing environment and able to pivot as required by business priorities.
• Subject matter expert in the fantasy and sports betting industries.

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package.