Fashion Copywriter

$70,000 - $80,000/Yr

Am Retail Group - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Fashion Copywriter at AM Retail Group is a full-time role focused on creating engaging and persuasive copy that reflects the brand's identity and resonates with the target audience. This position requires a passion for fashion and exceptional writing skills, as the copywriter will collaborate with marketing, design, and e-commerce teams to develop product descriptions, promotional materials, and editorial content. The role emphasizes understanding current fashion trends and consumer behavior to enhance customer engagement and drive sales.

Responsibilities

• Create compelling product descriptions that highlight features and benefits of clothing and accessories.
• Ensure copy is optimized for SEO.
• Write engaging blog posts and articles related to fashion trends and lifestyle topics.
• Collaborate with marketing and design teams to develop copy for promotional campaigns.
• Ensure that all written content aligns with brand voice and style guidelines.
• Conduct research on industry trends, keywords, and consumer preferences to inform content decisions.
• Edit and proofread copy to maintain high standards of quality and accuracy.
• Assist in the development of social media content that captures audience attention and encourages interaction.

Requirements

• Bachelor's Degree or higher required, or combination of relevant education, experience, and training.
• Proven experience as a copywriter, preferably in the fashion industry.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of fashion trends and consumer behavior.
• Ability to work collaboratively within a team environment.
• Creative thinking and passion for storytelling.
• Excellent time management skills and ability to handle multiple projects.
• Familiarity with SEO best practices and digital marketing strategies.
• Experience with Shopify a plus.

Benefits

• Employee discounts on all fashion products
• Opportunities for professional development and growth
• Collaborative and creative work environment with a passionate team