FASHION FORWARD Brand and Marketing Operations Manager

$45,760 - $45,760/Yr

Byraph - Freehold Township, NJ

Full-time - Entry Level

Freehold Township, NJ

About the position

The Brand and Marketing Operations Manager is responsible for managing and enhancing the brand presence of a fashion-forward company. This role involves strategizing and executing marketing campaigns, planning product activations, and supporting daily operations. The position requires creativity, organization, and strong marketing expertise, with a focus on high-end designer clothing and current trends.

Responsibilities

• Develop and execute digital marketing campaigns across social media, email, and other channels.
• Conduct market research to identify trends and customer insights that inform branding and marketing strategies.
• Ensure consistent brand messaging and identity across all channels and touchpoints.
• Create content plans that engage target audiences and promote products.
• Identify new market opportunities to expand the brand's presence.
• Design, curate, and manage marketing materials, promotional graphics, and other brand assets.
• Oversee social media engagement to grow brand loyalty and awareness.
• Work with influencers, partners, and brand ambassadors to enhance brand visibility.
• Plan and execute product activation events, both virtual and in-person.
• Develop and implement strategies for product launches, ensuring proper promotion and tracking performance.
• Track and analyze product activation success, providing detailed reports.
• Provide creative direction for photoshoots, videography, and content creation projects.
• Manage content calendars to ensure consistent production of high-quality, on-brand content.
• Collaborate with designers, photographers, and other creatives to maintain brand standards.
• Lead cross-functional projects, coordinating with sales, operations, and customer service teams.
• Track and report on project progress, challenges, and opportunities.
• Prepare reports on brand growth, campaign results, and other performance indicators.
• Recommend improvements to strategies based on data analysis.

Requirements

• Proven experience in brand development, marketing strategy, or related roles in the fashion industry.
• Strong creative direction and content creation skills.
• Experience managing social media platforms and executing digital marketing campaigns.
• Excellent project management and organizational skills.
• Ability to work independently and adhere to a structured schedule.
• Exceptional communication skills, with the ability to work collaboratively across multiple departments.
• Proficiency in tools such as Canva, Adobe Creative Suite, and other content management platforms is a plus.

Benefits

• Hourly Compensation: $22/hour.
• Performance Incentives: Commission on items sold and discretionary bonuses based on additional tasks and overall performance.
• A collaborative work environment with growth opportunities within a fast-growing fashion company.