LeafFilter North - Fayetteville, NC
posted 5 days ago
Full-time - Entry Level
Fayetteville, NC
Specialty Trade Contractors
About the position
The Assistant Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of event marketers to build brand awareness and generate sales leads throughout their designated local market. In addition, this role is responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.
Responsibilities
- Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
- Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
- Responsible for budgeting and staffing for identified local events.
- Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads.
- Assist in distributing event marketing material and equipment set up and tear down.
- Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market.
- Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
- Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
- Track and report event metrics to evaluate performance and ROI of events.
- Responsible for exceeding sales lead quotas based on established KPIs.
- Travel within the assigned territory as needed.
- Performs other duties as assigned by supervisor.
Requirements
- Bachelor's degree preferred, or equivalent combination of education, training, and experience.
- Experience within event marketing or a related field.
- Experience in lead generation and/or experiential marketing.
- Experience with limited/single market budgeting and planning in multiple markets.
- Knowledge of current best practices and new strategies for event marketing.
- Ability to work evenings and/or weekends and pre-scheduled events.
- Experience recruiting, onboarding, and training marketing and show staff.
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality.
- Hold oneself accountable and responsible while being self-driven in accomplishing goals.
- Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
- Must hold a valid driver's license.
- Must have reliable transportation to/from job site to perform job duties.
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
- Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
Nice-to-haves
- Previous management position in direct-to-consumer marketing.
- Experience in home improvement event marketing.
Benefits
- Industry-best compensation packages
- Fully paid health, dental, and vision insurance
- 401k with company match
- Paid time off including paid parental leave
- Individualized career development programs
- Childcare assistance
- Employee assistance programs, including legal, financial planning, and counseling
- Employee discount marketplace
- Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee
