Ferrero - Bentonville, AR
posted 5 months ago
About the position
Ferrero is seeking a dynamic and passionate Field Category Manager for Walmart, a full-time hybrid position based in Rogers, AR. In this role, you will be responsible for developing objective, data-driven category insights that help deliver both sales and margin goals for all products within Walmart and Sam's Club accounts. You will report directly to the Director of Walmart Field Category Management and play a crucial role in shaping the future of Ferrero's beloved brands in the U.S. marketplace. As the Field Category Manager, you will maintain and communicate Ferrero's strategy on how to grow the assigned categories, focusing on Distribution, Merchandising, Shelving, and Pricing (DSMP) fundamentals. You will translate Category Management annual and long-term priorities into actionable initiatives and participate in joint business planning development and line review sessions to enhance category growth within the Confections, Spreads, and Cookie Categories. Collaboration is key, as you will work with various teams to develop innovative and insightful content to drive category growth. Your role will also involve leveraging all syndicated data resources, shopper insights platforms, and research to support sales initiatives that align with the category management plan. Monitoring and analyzing category, competition, and consumer market data will be essential to proactively identify business opportunities and develop actionable category insights. Building relationships with customer teams will be crucial to becoming or strengthening your status as a strategic and trusted partner. Additionally, you will drive support for new product innovation launches through the commercial planning process.
Responsibilities
- Maintain and communicate Ferrero's strategy on how to grow the assigned categories, focusing on Distribution, Merchandising, Shelving, and Pricing (DSMP) fundamentals
- Translate Category Management annual & long-term priorities to actionable initiatives
- Participate in joint business planning development and line review sessions to enhance category growth within the Confections, Spreads and Cookie Categories
- Work collaboratively to develop innovative and insightful content to drive category growth
- Leverage all syndicated data resources, shopper insights platforms and research in support of the sales initiatives that ensure linkage with the category management plan
- Monitor and analyze category, competition, and consumer market data to proactively identify business opportunities and develop actionable category insights
- Build relationships with customer teams to become or strengthen strategic and trusted partner status
- Drive support for new product innovation launches through commercial planning process
Requirements
- 7+ years relevant experience required, CPG Foods experience is preferred
- Bachelor's degree in a business/marketing discipline required; MBA a plus
- Prior Category Management role required; Additional insights experience preferred
- Syndicated data required; IRI & Luminate experience preferred
- Interpersonal skills to interface effectively with the necessary internal and external stakeholders, building solid relationships and customer influencing skills
- Strategic and proactive thinking to develop category strategies and translate them into distribution, shelving, pricing and merchandising objectives
- Solid MS Office skills, especially Excel & PowerPoint, and Storytelling capabilities to translate data & insights into selling narratives
- Management presentation competencies to effectively present key category insights to senior leadership
- Global mindset; desire to build a successful career with a growing global company
- Excellent written, oral and presentation skills
