Field Events Marketing Manager (Remote, Pacific Time)

Brickred Systems - Fort Worth, TX

Full-time - Mid Level

Fort Worth, TX

Professional, Scientific, and Technical Services

About the position

The Field Events Marketing Manager will play a crucial role in executing targeted marketing plans and driving field marketing events for a fast-paced tech startup. This position involves collaboration with key sales and marketing stakeholders to implement strategic event-driven marketing initiatives, ultimately aimed at meeting and exceeding business unit targets.

Responsibilities

• Execute the Field Marketing Strategy to meet and exceed BU level targets.
• Plan and run a mix of virtual and live events, including workshops, executive events, industry-specific events, and 3rd party events.
• Drive registration and attendance for field events to meet pipeline generation goals.
• Manage lead flow into Salesforce and marketing automation platforms for optimized conversion.
• Ensure programs are executed on time and within budget, reconciling expenses with Finance.
• Share best practices and consistently optimize field marketing programs to increase conversion rates.

Requirements

• 5+ years of experience in event management (1-3 years in field marketing events).
• Experience working closely with sales teams and managing event-driven pipeline targets.
• Budget management experience for event series.
• Strong experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) for building emails, lists, and landing pages.
• Willingness to travel for events as needed.