Field Marketing and Engagement Coordinator

Parkhurst Dining - Ashland, VA

Full-time - Entry Level

Ashland, VA

Food Services and Drinking Places

About the position

Parkhurst Dining is a family-owned and operated company that provides culinary, dining, and catering services to over 80 organizations and universities. We believe that food is best when made from scratch with locally sourced ingredients, prepared with heart, and served with a smile. This culinary experience is uniquely and authentically Parkhurst. If you've been searching for a place where you can do what you love, love what you do, and have room to grow, consider joining our team! Parkhurst Dining is part of Eatn Park Hospitality Group, a regional portfolio of foodservice concepts serving 50 million guests annually in its restaurants, on college and corporate campuses, and in every state through our online store. The Field Marketing and Engagement Coordinator will assist in executing the field marketing roadmap at their designated account. They will support marketing campaigns, promotions, events, and launches to meet financial and other success targets. They will partner with their account leader for creative requests, in developing the unit-level marketing plan, and share market and competitor trends and data to influence decisions that drive desirable results. This position will also promote engagement by establishing relationships, seeking feedback, and meeting the needs of our clients, students, the local community, and team members. This position is an onsite opportunity.

Responsibilities

• Executes launch of new brands and all on-site marketing, advertising, promotional activities (guerilla marketing, pop-ups, demos, tastings, etc.) and meal plan sales campaigns that are within budget, reach the target audience, and generate demand.
• Creates physical and digital marketing collateral and communications materials that are consistent with brand standards and address audience demands.
• Guides the appropriate allocation of promotional resources to support field marketing priorities.
• Manages creative requests for the assigned account.
• Works with account management to develop effective programs and campaigns that meet critical account needs.
• Supports account leaders in developing their unit-level marketing plan to maintain alignment with brand standards.
• Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
• Supports positive relationships with onsite dining/vendor support departments and partnering clients.
• Fosters relationships with on-site groups/student organizations and hosts regular feedback events to obtain insights about their dining experience to inform brand activation strategies that will reach ROI and engagement targets.
• Initiates and maintains relationships with local vendors, venues, and community organizations.
• Connects business development and new vendor opportunities to functional corporate owner.
• Plans and executes account's participation in community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
• Identifies and elevates client/account risks to Manager and supports mitigation strategies.
• Supports site leader with team member engagement by facilitating team member engagement activities that mirror guest engagement to close gaps.

Requirements

• Bachelor's degree in Marketing, Sales, Business Management, Hospitality or Hotel Management preferred.
• Minimum of one (1) year marketing experience or internship experience.
• Contract dining experience preferred.
• Excellent communication skills including written and verbal, with a strong attention to detail and the ability to present to stakeholders and large groups.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Knowledge of marketing functions such as advertising, merchandising, and promotions.
• Proficient computer skills and knowledge of MS Office products, including Word, Excel, PowerPoint, Outlook, and internet.
• Demonstrated urgency and responsiveness to requests; demonstrated level-headedness in crisis response.
• Confident with an outgoing, upbeat, friendly personality.
• A demonstrated team player.
• Must be able to perform occasional weekend work during special events or openings.