Field Marketing Assistant

$41,600 - $41,600/Yr

Petalfast - Phoenix, AZ

posted 20 days ago

Full-time - Entry Level
Phoenix, AZ

About the position

The Field Marketing Assistant at Petalfast plays a crucial role in connecting consumers with cannabis brands through engaging marketing activations. This entry-level position involves representing various cannabis brands, conducting in-store demos, and enhancing brand awareness while fostering relationships with retail partners. The role requires effective communication, customer engagement, and a passion for the cannabis industry.

Responsibilities

  • Follow instructions and guidance provided by field marketing manager and field marketing coordinator.
  • Maintain an expert understanding of the Petalfast brands you're scheduled to represent including product details, brand mission/values, and related general cannabis knowledge.
  • Conduct consumer-facing marketing activations such as in-store demos and events.
  • Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty.
  • Communicate to customers pricing promotion/deal, key selling points, product effects and use-cases, and proper dosing of cannabis products represented.
  • Provide non-dosed samples and gift branded swag to interested customers, encouraging consumers to connect with brands through digital platforms.
  • Engage staff, survey merchandising & place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.
  • Create harmonious relationships with Petalfast's retail partners and their staff to cultivate a strong affinity for Petalfast's portfolio.
  • Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports, submitted directly following shifts.
  • Consistent and proactive communication with Petalfast field marketing coordinator to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings.

Requirements

  • 1-2 years of experience in events, retail, customer service, or related fields.
  • Familiar with basic event marketing, promotions, and sales tactics.
  • Must be available for occasional weekend work (demos and tradeshows).
  • Must be able to work nights and holidays (night and holiday work will be pre-defined by position).
  • Ability to communicate effectively, both verbally and in writing.
  • Comfortable with public speaking.
  • Sales skills, including persuasion, overcoming objections, active listening, and negotiation.
  • Must be punctual, professional, reliable, highly detail-oriented, self-motivated, and results-driven.
  • Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners.
  • Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff.
  • Passionate and knowledgeable about the cannabis industry.

Benefits

  • Team-building events
  • Diversity celebrations
  • Growth and development programs
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