Aramark - Newark, DE
posted 3 months ago
The Marketing Coordinator works closely with the onsite Operations team and Corporate Marketing team to help bring both Aramark's and our client's vision and mission to life. The Marketing Coordinator is a champion, guardian, advocate, and ambassador of the brand. Collaboratively with the key stakeholders, Marketing Coordinators coordinate, organize, and execute all communication initiatives, including both proactive and reactive communication to bring the brand to life. The coordinator will provide support on all local engagement activities, both partner and consumer facing, including but not limited to written and verbal communication, events, learning programs, and community events. In this role, the Marketing Coordinator supports the operations team in executing innovation launches that drive profit growth. They lead the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals. The coordinator is responsible for coordinating engagement activities that showcase new products and programs, working closely with the Regional Marketing Manager to identify new marketing opportunities by category, recommending actions, planning projects, estimating costs, and managing projects to completion. Additionally, the Marketing Coordinator manages website content, enhancements, and further development, executes on-site market research initiatives including intercept and digital surveys, and provides market research, campaign results, and consumer trends to put together action plans that further strengthen the services program. They support the development, implementation, and execution of the client's brand strategy, design location-specific traditional, digital, and social marketing campaigns, and measure the effectiveness and sales data for each initiative. The coordinator updates and manages the content of marketing materials and coordinates print production when required, drives innovation via technology providing a strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications, and executes, measures, and tracks participation for Aramark vendor partner programs. Building and maintaining core relationships with clients and local communities is also a key responsibility, along with supporting other Aramark locations as required.