Field Marketing Coordinator

$33,280 - $33,280/Yr

Unclassified - Columbus, OH

Full-time - Entry Level

Columbus, OH

About the position

Norton Business Group Inc is a franchisee of three different brands, with this position specifically focused on the Sport Clips brand. As a Field Marketing Coordinator, you will play a strategic role in collaborating with our store locations and managers to establish local marketing opportunities aimed at attracting new clients and enhancing store sales. Your expertise in local marketing, combined with ongoing communication with various businesses, will be crucial in driving the growth and success of each store. In this role, you will be responsible for Business-to-Business marketing, overseeing social media initiatives, and managing all other marketing-related projects or events. Your primary objective will be to ensure that overall marketing operations run smoothly while contributing to the business's growth. You will create unique and strategic local marketing plans tailored for each store location, visit local businesses to build relationships, and deliver marketing materials such as coupons. Additionally, you will track all marketing efforts and provide metric reports to assess effectiveness. You will also focus on growing the social media presence of the stores by analyzing engagement metrics and regularly participating in community and marketing events. Communication with store managers will be essential as you coordinate local events and opportunities, support them in their social media and marketing efforts, and oversee marketing initiatives for store Grand Openings. Your creative input will be vital in developing and implementing innovative marketing ideas to drive more clients into the stores. The position requires you to provide marketing efforts in the Columbus area during the first eight weeks and then in the Dayton area during the ninth week, with hotel accommodations provided. The work schedule includes field days from Monday to Thursday and office days on Fridays, with additional car and gas compensation of $300 per month and opportunities for monthly redemption bonuses.

Responsibilities

• Create a unique and strategic local marketing plan for each store location.
• Visit and build relationships with local businesses to deliver coupons & other marketing material.
• Track all efforts and provide metric reports.
• Grow social media presence by tracking and analysing engagement.
• Regularly seek out and participate in community and marketing events.
• Communicate to managers about marketing efforts and opportunities.
• Coordinate with managers on local events and opportunities.
• Help and support managers with all social media and marketing efforts.
• Oversee marketing efforts for store Grand Openings.
• Develop and implement creative marketing ideas to drive more clients into the stores.

Requirements

• 1 year of marketing experience (preferred).
• Strong communication skills.
• Proficiency in social media management.
• Familiarity with Adobe Creative Suite.
• Knowledge of digital marketing and SEO.
• Experience in B2B marketing.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Flexible schedule
• Life insurance