Field Marketing Coordinator

$43,680 - $52,000/Yr

Vallarta Supermarkets - Santa Clarita, CA

Full-time - Entry Level

Santa Clarita, CA

5,001-10,000 employees

Food and Beverage Retailers

About the position

The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events within the assigned territory. This role focuses on identifying opportunities for sponsorship, charitable giving, and advertising, while coordinating the execution of events to enhance brand awareness and customer loyalty.

Responsibilities

• Assist in planning and executing marketing and community events in the assigned territory.
• Identify and evaluate sponsorship or community involvement opportunities in local market areas.
• Conduct consumer-facing marketing activations such as in-store demos and events.
• Increase brand awareness at retail through consumer education and engagement.
• Track all activity, stats, and consumer insights/feedback through detailed recap reports.
• Communicate consistently and proactively with the Field Marketing Manager to coordinate logistics and share success stories.
• Execute all aspects of sponsored event participation, including signage development and placement, sampling setup, and giveaways.
• Perform retail checks for accurate marketing signage placement and competitive price checks.
• Maintain awareness of the community to open doors for events and sampling activities.

Requirements

• 1-2 years of experience in events, retail, customer service, or related fields.
• Bachelor's degree in marketing or related area, or equivalent work experience.
• Strong computer aptitude in MS Office.
• Excellent verbal and written communication skills with the ability to influence at all levels of the organization.
• Basic understanding of Spanish language; reading, writing, and speaking.

Nice-to-haves

• Familiarity with basic event marketing, promotions, and sales tactics.
• Project management skills.
• Ability to manage multiple projects with tight timelines without sacrificing attention to detail.
• Passion for cultivating relationships and managing creatives.

Benefits

• Competitive hourly wage of $21 - $25.
• Full-time position with potential for overtime during events.