Field Marketing Coordinator

$49,000 - $66,000/Yr

Guild Mortgage Company - Washington, DC

Full-time - Entry Level

Washington, DC

Credit Intermediation and Related Activities

About the position

The Field Marketing Coordinator at Guild Mortgage Company plays a crucial role in supporting the company's Retail Marketing functions. This position involves training, advertising material review, Salesforce CRM support, and regional social media marketing, all aimed at increasing market share and system adoption across branches.

Responsibilities

• Perform training on the features and benefits of the CRM and marketing communication platforms, including technical support.
• Manage the setup of social media pages and compliance approval for Loan Officers.
• Provide ongoing field support via marketing tips, training videos, and daily communication in Guild's ticketing system.
• Gather, analyze, and approve user feedback to help enhance marketing platforms.
• Create content for regional, branch, and Loan Officer marketing, including social media posts, email newsletters, and new hire/accomplishment celebrations.
• Ensure quality and adherence to brand standards, style guides, and business communications standards.
• Collaborate on projects with graphic designers and compliance department as needed.
• Provide administrative support for marketing systems such as drip campaign management and activation of features for loan officers.
• Perform simple compliance review and approval of marketing content.
• Assist with the coordination of regional events, including industry trade shows, sales rallies, and educational events.

Requirements

• Bachelor's degree in business administration, marketing, or related field required.
• 1-3 years recent experience in marketing role(s).
• Prior experience in real estate or the mortgage industry preferred.
• Demonstrated understanding of email marketing and social media best practices.
• Demonstrated customer service experience.
• Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint, and Outlook required.
• Excellent verbal and communication skills required.
• Ability to organize and manage multiple priorities simultaneously.
• Self-motivated with a strong attention to detail.

Nice-to-haves

• Experience in the mortgage industry
• Knowledge of compliance review processes

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Vision insurance