Field Marketing Coordinator

$43,680 - $52,000/Yr

Vallarta Supermarkets - Santa Maria, CA

Full-time - Entry Level

Santa Maria, CA

5,001-10,000 employees

Food and Beverage Retailers

About the position

The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events within the assigned territory. This role focuses on identifying opportunities for sponsorship, charitable giving, and advertising, while coordinating the execution of events to enhance brand awareness and customer loyalty.

Responsibilities

• Assist in planning and executing marketing and community events in the assigned territory.
• Identify and evaluate sponsorship or community involvement opportunities and negotiate deals.
• Conduct consumer-facing marketing activations such as in-store demos and events.
• Increase brand awareness at retail through consumer education and engagement.
• Track all activity, stats, and consumer insights through detailed recap reports.
• Communicate proactively with the Field Marketing Manager to coordinate event logistics and share success stories.
• Execute all aspects of sponsored event participation, including signage development and sampling setup.
• Perform retail checks for accurate marketing signage placement and competitive price checks.
• Maintain awareness of the community to open doors for events and sampling activities.

Requirements

• 1-2 years of experience in events, retail, customer service, or related fields.
• Bachelor's degree in marketing or a related area, or equivalent work experience.
• Strong computer skills, particularly in Microsoft Office.
• Excellent verbal and written communication skills.
• Basic understanding of the Spanish language (reading, writing, and speaking).
• Project management skills and ability to manage multiple projects with tight timelines.

Nice-to-haves

• Familiarity with basic event marketing, promotions, and sales tactics.
• Outgoing and comfortable engaging in conversation with customers and retailer partners.
• Solid understanding of consumer communications principles.

Benefits

• Full-time position with competitive hourly pay.
• Opportunity to work in a dynamic and growing company.