Field Marketing Director I

Aramark - Raleigh, NC

Full-time

Raleigh, NC

Food Services and Drinking Places

About the position

The Field Marketing Director I is a pivotal role within Aramark, tasked with supporting the company's largest and most strategic clients through product innovation, merchandising, and promotional activities. This position acts as a crucial liaison between Aramark's Marketing team and the various account locations of clients, ensuring that both client and consumer needs are met while adhering to Aramark's high standards. The role requires a deep understanding of the client's culture and objectives, as well as the ability to align these with Aramark's strategic goals. In this role, the Field Marketing Director I will be responsible for the rollout of new products and programs within large national accounts. This includes ensuring that the products and programs not only meet client needs but also exceed their expectations. Collaboration is key, as the director will work closely with the National Accounts team, Marketing, and local Aramark Market Centers to provide a seamless experience for consumers at national account locations. The director will lead the sourcing and delivery of innovative product and equipment solutions, ensuring that all implementations adhere to the merchandising standards established for client locations. Additionally, the role involves deploying marketing and consumer engagement programs throughout customer locations, traveling across account locations to ensure compliance with account standards, and developing consumer engagement tools such as crowdsourcing and insight-gathering programs. The director will also handle the marketing aspects of client meetings, including quarterly and annual business reviews. At Aramark, the emphasis is on developing new skills and making a positive impact for both employees and customers. As such, job duties may evolve or new responsibilities may be assigned without formal notice, reflecting the dynamic nature of the role.

Responsibilities

• Supports the roll-out of new products and programs within large, national accounts, ensuring that the products and programs meet client needs and exceed expectations.
• Works in partnership with the National Accounts team, Marketing, and local Aramark Market Centers to ensure a seamless experience for consumers at national account locations.
• Immerses in the client's culture while being mindful of Aramark's strategic objectives.
• Leads the sourcing and delivery of new and innovative product and equipment solutions with the support of leadership.
• Ensures implementation against merchandising standards established for client locations.
• Deploys marketing and consumer engagement programs throughout customer locations.
• Travels across account locations to ensure that account standards are carried out.
• Develops and deploys consumer engagement tools such as crowdsourcing and insight gathering programs.
• Handles the marketing portion of client meetings, including quarterly and annual business reviews.

Requirements

• Requires at least 3 years of product, marketing, and/or merchandising experience.
• Requires significant interpersonal and project management experience.
• Requires a bachelor's degree or equivalent experience in business or marketing.
• Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
• Proven strategic, analytical, and decision-making experience.
• Ability to work effectively within a fast-paced, team environment.
• Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization.