Field Marketing Director

$75,000 - $90,000/Yr

Aramark - Washington, DC

Full-time - Senior

Remote - Washington, DC

Food Services and Drinking Places

About the position

As a Field Marketing Director for Aramark SeniorLIFE+, you will be responsible for planning, managing, and guiding marketing initiatives in collaboration with the LOB Marketing and Communications team and client community marketing leaders. This role requires strategic agility and the ability to act as a marketing strategist and advisor to senior operations management, focusing on business analysis and the implementation of marketing programs. The position demands strong time management and multi-tasking skills, as well as the ability to communicate effectively across various levels of the organization.

Responsibilities

• Conduct marketing research and data collection including focus groups, surveys, and competitive pricing analysis.
• Develop marketing plans and new strategies for promoting existing or new locations to enhance sales and customer satisfaction.
• Execute annual marketing campaigns and support business development with RFP responses and sales presentations.
• Coordinate special events, promotions, and media interactions, including public relations and social media marketing.
• Build relationships with clients and organization department heads.

Requirements

• Bachelor's degree and/or MBA with 7+ years of marketing experience.
• At least 2 years of product, marketing, and/or merchandising experience.
• People management experience for at least 1-2 direct reports.
• Proven ability to increase sales and measure the impact of implemented programs.
• Excellent interpersonal skills including presentation and public speaking.

Nice-to-haves

• Knowledge of Adobe Acrobat Pro and Adobe Suite products.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Parental leave
• Vision insurance