Field Marketing Manager - (NYC, Boston, Atlanta, or Chicago)

$73,530 - $123,850/Yr

Datasite - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Field Marketing Manager at Datasite is responsible for developing and executing marketing programs aimed at accelerating revenue and customer acquisition in the Americas region. This role involves collaboration with regional sales teams and corporate marketing to support end-user marketing programs and coordinate demand generation activities. The position requires strategic planning, budget management, and effective communication to drive marketing initiatives that enhance the opportunity pipeline.

Responsibilities

• Define, communicate, and execute the overall marketing plan for the region, including sub-territories to achieve pipeline generation, awareness, and event marketing goals.
• Contribute to and manage marketing, branding, and lead generation programs, measuring effectiveness to drive the region's opportunity pipeline sourced from Marketing and Sales.
• Act as the focal point and facilitator of all marketing communications and activities to achieve desired results.
• Manage the regional marketing budget by aligning investments to sales targets and goals.
• Design, execute, and track the ROI of field marketing programs that create awareness and expedite sales opportunities.
• Manage execution of regional field marketing activities including live and virtual events, executive speaking engagements, client presentations, and trade shows.
• Work with CRM systems such as Salesforce.com to report on and review ROI on all activities.
• Manage preparation and execution of live or on-demand virtual events and webinars in On24.
• Establish clear and consistent communication with regional sales leadership and sales teams.
• Develop and drive marketing best practices, prospecting tools, creative turnkey lead generation programs, and integrated promotions.

Requirements

• Strong understanding of B2B field marketing programs.
• Proven success in planning and executing programs both in-person and online.
• Proven track record in field marketing for organizations selling into enterprise and mid-market accounts.
• Experience in executing demand generation programs such as seminars, email, webinars, events, and online campaigns.
• Results-oriented and self-motivated with strong problem-solving skills.
• Excellent people and relationship-building skills to interact with colleagues and vendor partners.
• Data-focused with proven experience in managing ROI analysis.
• Strong analytical, process, project management, verbal, written, and presentation skills.
• Confident in utilizing and learning new marketing technologies, analytics, and events platforms.
• Ability to effectively communicate value propositions across diverse audiences.

Nice-to-haves

• Experience managing and producing webinar programs using On24 or similar virtual platforms.

Benefits

• Competitive salary range of $73,530 - $123,850 based on experience and qualifications.
• Opportunity to work in a diverse and inclusive environment.
• Flexible work location with the ability to work from the office 2-3 days a week.