Field Marketing Manager Transfusion

Unclassified - Milwaukee, WI

Full-time - Mid Level

Milwaukee, WI

About the position

The Field Marketing Manager for Transfusion Medicine at Versiti is responsible for planning, implementing, and managing marketing activities to optimize sales and profits for assigned business lines. This role involves collaborating with the Business Development team, building relationships with key opinion leaders, and developing market-specific strategies to increase sales and drive perceived value in the field of Transplantation and Immunogenetics.

Responsibilities

• Develops and executes a market specific strategy and plans for increasing sales based on value proposition for market segment.
• Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
• Generates and manages pipeline of prospective clients for the purpose of business development engagement.
• Follows developments and advances in diagnostic trends through relevant journals, articles and congresses.

Requirements

• Experience in field marketing or related roles, preferably in the healthcare or medical field.
• Strong analytical skills to assess market trends and competitor activities.
• Excellent communication and relationship-building skills, particularly with key opinion leaders.
• Ability to develop and execute marketing strategies that drive sales and customer engagement.

Nice-to-haves

• Knowledge of Transfusion Medicine and Immunogenetics (HLA).
• Experience in a scientific/technical liaison role.

Benefits

• Diversity and inclusion programs.
• Equal Opportunity Employer policies.