Field Marketing Manager - West

SAP - San Francisco, CA

Full-time - Entry Level

San Francisco, CA

10,001+ employees

Publishing Industries

About the position

The Field Marketer at SAP is responsible for executing marketing demand generation and pipeline acceleration strategies within the West Market Unit. This role involves collaborating with sales teams to develop and implement effective marketing plans that drive revenue objectives. The ideal candidate will leverage a data-driven approach to optimize marketing efforts and ensure alignment with sales initiatives, while also managing various marketing activities including account-based marketing, digital marketing, and event management.

Responsibilities

• Develop and maintain partnerships with sales to execute marketing plans that address customer needs.
• Create balanced marketing plans across all pipeline stages, focusing on acceleration and closing activities.
• Meet marketing and sales goals by utilizing traditional and account-based marketing tactics.
• Ensure brand consistency and quality in all demand generation activities.
• Drive industry campaigns and events within the region and across North America.
• Embrace a data-driven approach to analyze performance and improve marketing strategies.
• Manage lead development and quality throughout the customer buying cycle.
• Align with marketing, sales, and partner stakeholders to optimize marketing activities.
• Integrate ecosystem and channels into marketing execution strategies.
• Conduct market research to identify new opportunities and align strategies with revenue objectives.
• Manage the production of marketing assets and ensure alignment with target audiences.
• Engage and contract suitable agencies for project management and budget optimization.
• Maintain a high level of customer focus and demonstrate marketing value through customer engagements.

Requirements

• 1-5 years of marketing experience, preferably in a multi-national company.
• Experience in regional or global field marketing.
• Background in multiple Lines of Business or Product Lines.
• Data-driven and results-oriented marketing approach.
• Experience in high-tech industry and B2B marketing.
• Familiarity with Account Based Marketing (ABM) is a plus.
• Sales experience is advantageous.
• Strong understanding of business drivers for customers and internally.
• Project management experience for small to medium-scale projects.
• Ability to work in a team environment within a matrixed organization.
• Strong business acumen.

Nice-to-haves

• MBA is highly desirable.

Benefits

• Flexible working models
• Health and well-being programs
• Learning and development opportunities
• Recognition for individual contributions
• Diversity and inclusion initiatives