Field Marketing Manager

$87,500 - $106,500/Yr

Upside Agency - Austin, TX

Full-time - Mid Level

Austin, TX

251-500 employees

Performing Arts, Spectator Sports, and Related Industries

About the position

The Field Marketing Manager at Upside is responsible for driving B2B event-based marketing campaigns aimed at expanding the merchant network. This role involves planning and executing in-person marketing activities, including trade shows, to support enterprise business development. The manager will oversee all aspects of event logistics, from scheduling to vendor negotiations, and will analyze the effectiveness of these events against marketing goals. Reporting to the Head of Digital, this position plays a crucial role in enhancing brand visibility and fostering relationships with key stakeholders.

Responsibilities

• Plan and implement successful in-person field marketing activities, including trade shows.
• Build and implement marketing programs for industry events, conferences, and trade shows.
• Oversee event scheduling and logistics, including sponsorships, budgeting, and production schedules.
• Maintain event documents and presentations, including promotional materials and production schedules.
• Cultivate positive relationships with internal collaborators to enhance marketing and sales opportunities.
• Build relationships with vendors and associations to drive market penetration and brand positioning.
• Source and negotiate pricing with vendors for trade shows and events.
• Work with sales and account management to align on event strategy and post-event follow-up.

Requirements

• 4+ years of B2B marketing experience, particularly in event planning and budgeting.
• Bachelor's degree in Communications, Marketing, Hospitality, or a related field.
• Proficiency in evolving campaigns based on performance data and feedback.
• Exceptional customer service skills and ability to engage diverse audiences.
• Ability to travel 25% for onsite event management.

Nice-to-haves

• Experience with digital marketing strategies.
• Familiarity with CRM and marketing automation tools.

Benefits

• Paid parental leave
• Health insurance
• Unlimited paid time off
• Dental insurance
• 401(k)
• Vision insurance