Field Marketing Manager

Crowdbotics - Berkeley, CA

Full-time

Berkeley, CA

Professional, Scientific, and Technical Services

About the position

The Field Marketing Manager at Crowdbotics is responsible for leading and executing the company's participation in third-party events and trade shows. This role encompasses event planning, execution, and follow-through, as well as managing social media, email communications, and light creative work. The ideal candidate will leverage CRM and ABM tools to optimize marketing efforts and ensure effective stakeholder engagement.

Responsibilities

• Lead the planning, execution, and post-event follow-up for Crowdbotics' participation in third-party conferences, trade shows, and webinars.
• Handle all aspects of trade show sponsorships, including booth setup, budgeting, staff management, contract negotiations, and post-event reporting.
• Collaborate with the marketing team to develop and execute event-related content and campaigns for email, social media, and external collateral.
• Contribute to various marketing initiatives during downtime between events, including email communications and social media management.
• Work with content marketers to push event campaigns through HubSpot.
• Engage partners/audiences on social media with direction from marketing management.
• Liaise confidently with external stakeholders, vendors, and event organizers to negotiate contracts and manage relationships.
• Use and manage tools such as HubSpot, ABM platforms, design tools, and project management platforms to optimize event and marketing efforts.
• Provide in-depth analysis of event performance, sponsorship ROI, and recommendations for future improvements.

Requirements

• Proven experience in event coordination and field marketing, with a focus on third-party events, trade shows, and sponsorships.
• Familiarity with CRM platforms (HubSpot or Salesforce) and ABM tools (6Sense, DemandBase) is strongly preferred.
• Basic design skills using Canva or similar tools.
• Proficiency with project management platforms such as Asana, Monday, or Notion.
• Strong negotiation and contract management skills.
• Experience with social media management.
• Understanding and ability to utilize campaign integration systems via platforms like HubSpot.
• Ability to manage multiple events/projects simultaneously with exceptional organizational and time management skills.
• Excellent verbal and written communication skills.
• Willingness to travel once a quarter for major trade events.