Field Marketing Manager

Fourth - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Food Services and Drinking Places

About the position

The Field Marketing Manager at Fourth is a Demand Generation Specialist role focused on B2B SAAS marketing. This position is responsible for driving integrated regional marketing campaigns, optimizing multi-channel digital and event-based strategies to generate quality leads, and supporting the sales team in achieving commercial goals. The role requires a blend of creativity, planning, and leadership to effectively launch marketing demand generation programs.

Responsibilities

• Drive fully integrated regional marketing campaigns and programs that are proactive, innovative, and cost-effective.
• Execute tactics to attract prospects and guide them through the conversion funnel.
• Create, adapt, and optimize multi-channel digital and event-based campaigns to generate quality leads.
• Run a demand generation machine and lead nurturing engine with measurable, repeatable processes.
• Support the implementation of systems, tools, and technology required for marketing efforts.
• Analyze data and the buyer journey to optimize touchpoints and maximize conversions.
• Collaborate with Communications and Events teams to leverage PR and brand-building activities in digital marketing.
• Work closely with the sales team to ensure marketing activities support commercial goals in both the UK and US.
• Coordinate with the UK Marketing Team to optimize field marketing activities with marketing content.
• Develop and communicate a campaign schedule and report on campaign success.

Requirements

• Minimum of 6 years of B2B demand generation experience in a SAAS organization.
• Experience targeting various Buyer Personas, including C-level Executives and mid-level growth hospitality companies.
• Proficiency in digital marketing channels such as SEM, SEO, display advertising, PPC, webinars, email, and social media.
• Hands-on experience with marketing automation software, specifically Pardot.
• Experience in analyzing data and optimizing marketing processes for lead generation.

Nice-to-haves

• Experience with CRM systems like SalesForce.com.
• Content Management System (CMS) experience.
• Event marketing and coordination experience.
• Experience in content marketing development for demand generation programs, including videos and white papers.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities